Marketing Manager, Special Markets

Marketing Manager, Special Markets at Align Technology

This position is ideal for a mid-level marketing professional to join the Special Markets Marketing team as a Marketing Manager to help drive growth of Invisalign case volume and iTero utilization within the Dental Support Organization (DSO) channel. Partnering closely with Business Development Managers and cross-functional marketing teams, you’ll deliver customer‑centric insights, communications, and growth programs that accelerate adoption and conversion across B2B and B2C audiences.

This role is customer‑facing and critical to shaping Align Technology’s DSO growth strategy and long‑term business success.

Department:
Marketing

Location:

US-North Carolina-Raleigh

• Partner closely with Business Development Managers to support account‑level growth strategies, pipeline acceleration, and expansion opportunities within DSOs.
• Serve as a customer‑facing marketing lead, building strong relationships with DSO executives, marketing, and operations teams to understand business priorities and adoption barriers.
• Develop and execute integrated B2B and B2C marketing strategies, communications, and growth programs to drive Invisalign case volume and iTero utilization.
• Translate customer insights into scalable marketing programs, customized where needed to support DSO accounts.
• Lead event and experiential marketing initiatives, including trade shows, live events, and virtual engagements, in collaboration with professional, product, and channel marketing teams.
• Create DSO‑facing sales and marketing collateral in partnership with GP, Ortho, Product, and Special Markets Marketing teams.
• Collaborate with marcom to execute targeted email and content campaigns to DSO C‑suite leaders, doctors, and practice teams.
• Monitor growth program performance against forecasts, adoption metrics, and engagement KPIs; identify opportunities to optimize programs and improve outcomes.

• Education:
  
  Bachelor’s degree in marketing or a related field; equivalent experience considered.
• Experience:
  
  6+ years of experience in customer, field, or growth marketing; experience working closely with sales or business development teams preferred.
• Skills:
  
  Strong strategic marketing skills with the ability to translate insights into actionable growth programs; solid project management capabilities.
• Communication:
  Excellent written, verbal, and presentation skills with comfort engaging directly with customers and senior stakeholders.
• Teamwork:
  Proven ability to collaborate cross‑functionally and influence without authority in a fast‑paced environment.

• Experience with digital marketing platforms, CRM tools, and marketing automation.
• Strength in event marketing, professional engagement programs, and executive‑level communications.
• Familiarity with DSOs, national/corporate accounts, healthcare, dental, medical device, or pharmaceutical industries.

If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.

For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S. Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.

• Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
• Back‑up Child/Elder Care and access to a caregiving concierge
• Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
• Breast Milk Delivery and Lactation Support Services
• Employee Assistance Program
• Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents…