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Marketing Manager

Job in Raleigh, Wake County, North Carolina, 27601, USA
Listing for: PerkinElmer
Full Time position
Listed on 2026-01-15
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications, Marketing Manager, Marketing Strategy
Job Description & How to Apply Below

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Brand Development & Stewardship
  • Support the creation and roll-out of the One Source Life Sciences master brand and sub‑brand architecture.
  • Partner with leadership on the brand narrative, value messaging, positioning, and visual identity.
  • Ensure brand consistency across all business units, marketing channels, and customer‑facing materials.
  • Manage the development of brand guidelines and enable cross‑functional teams to adopt them.
Website Creation & Launch
  • Oversee the end‑to‑end build of the new One Source Life Sciences website, including content, structure, user experience, and vendor management.
  • Coordinate internal SMEs (labs, PF, technology solutions) to supply accurate content and proofing.
  • Ensure the website reflects the new brand, showcases our capabilities clearly, and supports lead generation.
  • Manage launch timeline, testing, QA, and post‑launch optimization.
Marketing Strategy, Campaigns & Execution
  • Support the annual marketing plan for brand awareness, customer retention, and account growth.
  • Develop and maintain sales collateral, capability decks, case studies, and customer‑facing content.
  • Partner with sales, account management, and operations leaders to understand market needs and create relevant materials.
  • Manage general marketing requests from across the organization with clarity and prioritization.
  • Assist in development of digital campaigns (email, web, social) to drive awareness and demand.
  • Track performance metrics to support continuous improvement.
Account‑Based Marketing (ABM) Support
  • Work with the VP, Marketing & Strategy to operationalize the ABM strategy for top‑tier accounts.
  • Build targeted content, messaging, and materials tailored to strategic clients and verticals.
  • Coordinate with sales and account teams to understand account goals, decision‑maker needs, and buying journeys.
  • Manage ABM deliverables such as personalized microsites, targeted campaigns, executive briefings, and customer value stories.
  • Partner with analytics teams to measure engagement, track movement across the account lifecycle, and report on campaign impact.
  • Ensure ABM programs reinforce the new brand and support long‑term customer relationships.
Cross‑Functional Collaboration
  • Work closely with Project Farma, Lab Solutions, and Technology Solutions teams to unify messaging.
  • Collaborate with HR, legal, and corporate marketing teams to ensure alignment and compliance.
  • Support event marketing for conferences, summits, and customer engagements.
Seniority level
  • Entry level
Employment type
  • Full‑time
Job function
  • Marketing and Sales
Industries
  • Biotechnology Research, Research Services, and Pharmaceutical Manufacturing
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