Senior Field Marketing Manager

Walk Me, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging Walk Me's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and Walk Me form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP’s robust ERP solutions while seamlessly enhancing user experience and productivity with Walk Me's intuitive digital adoption platform.

We are seeking a dynamic Senior Field Marketing Manager who will own and drive our integrated marketing plan through specific initiatives and events across the East regions and Canada, reporting directly to the Sr. Director, Field Marketing. We are looking for a seasoned, data-driven Regional Marketing Lead who does more than just plan events — someone who owns their region end-to-end, develops and executes integrated go-to-market strategies aligned to top-down business priorities, collaborates deeply with sales, technical, and customer success teams, and drives both inbound and outbound funnel performance.

This person will be the primary steward of Walk Me’s brand, demand generation and customer engagement in their region.

• Regional strategy & GTM planning — Develop and own a comprehensive regional marketing strategy that aligns with Walk Me’s global goals and reflects local market needs. Define the marketing mix (events, content, campaigns, digital, ABM, channel, customer marketing, etc.) for your region.
• Cross-functional alignment & stakeholder engagement — Partner closely with Sales, Customer Success, Technical teams, and other stakeholders to build integrated plans that support pipeline, product adoption, expansion, and retention. Act as the regional marketing voice and champion within the organization.
• Demand generation & funnel management — Build, monitor, and optimize the regional funnel (inbound + outbound), using data to drive decisions. Define KPIs and track outcomes (MQLs, SQLs, pipeline, conversion rates, retention/expansion). Adjust tactics dynamically based on performance.
• Field marketing & regional activation — Own execution of regional programs: events, webinars, customer meetups, partner/channel activations, regional content campaigns, customer advocacy, references/case studies. Customize global assets and messaging for regional relevance.
• Market insights & optimization — Continuously gather and analyze regional marketing performance data and overall outcomes from investments. Use data to adapt strategy, surface new opportunities, and influence product/marketing roadmap.
• Budget accountability & ROI optimization — Manage regional marketing budget, prioritize spend for maximum impact, and deliver ROI.
• Own field marketing teaming & SAP co-marketing alignment — Build and maintain trusted relationships with SAP regional marketing counterparts. Establish joint planning rhythms, integrate complementary GTM motions, and co-develop programs that amplify Walk Me’s position within the SAP ecosystem. Ensure the field is equipped to leverage SAP partnerships for demand generation, customer activation, and regional brand presence.

• 7+ years of B2B marketing experience, with at least 2+ years owning regional, field marketing or regional go-to-market responsibilities.
• Demonstrated ability to build and execute strategic regional marketing plans that drive measurable business outcomes (pipeline, revenue, adoption, retention).
• Strong data orientation — comfortable building and analyzing funnel metrics, using CRM/marketing automation/analytics tools to track performance and inform decisions.
• Experience working cross-functionally (sales, customer success, product/technical) and influencing stakeholders across functions.
• Proven experience planning and executing high-impact regional events (conferences, roadshows, user groups, webinars)…