Senior Director of Advancement Communications,Marketing and Digital Strategy Job Raleigh area,North Carolina USA,Marketing / Advertising

Senior Director of Advancement Communications, Marketing and Digital Strategy
Employee Benefits available to NC A & T permanent employees include the following and more;

Accrued Vacation and Sick Leave for Eligible Employees
Community Service Leave
Aetna – State Health Benefits of North Carolina
NCFlex - Vision, Dental, Flexible Spending Account, Life Insurance and more
12 Paid Holidays
Teachers and State Employees Retirement System (TSERS)
Optional Supplemental Plans - 401k, 403b, 457b and 457
Employee Assistance Program (EAP)
Campus Recreation Center Discount
University Bookstore Discount
and more

This position may be eligible for a remote or hybrid work arrangement, consistent with university and state policies. N.C. A&T employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station.

Classification Information

Classification Type

Classification Type EHRA

Position Overview

Primary Purpose of Position

The Senior Director of Advancement Communications, Marketing and Digital Strategy is responsible for articulating and promoting the vision, mission, and goals of the College and University Advancement to both internal and external stakeholders. This senior leadership role oversees the development and execution of comprehensive communications, marketing, and digital engagement strategies that enhance visibility, strengthen donor and alumni relations, and support fundraising priorities.

The Senior Director serves as the lead content expert, ensuring consistent and strategic messaging across all platforms while collaborating with Advancement and campus leadership. This position requires a high level of professionalism, creativity, and confidentiality to support and advance the institution’s philanthropic goals and overall success.

Primary Function of Organizational Unit

The Division of University Advancement is one of seven administrative divisions at North Carolina A&T State University. Our mission is to support the university through the enhancement and management of private resources by expanding opportunities for engagement, increasing the division’s resources, strengthening the university’s brand, and improving communications.

Degree in Advertising, Marketing, Communication Science or equivalent.
Firm grasp of emerging digital tools.
Five+ years of related and progressively more responsibility or expansive work experience public relations, marketing or related field.
Superior news judgment and persuasive communication skills.
Excellent oral and written communication skills, intellectual curiosity and highly developed interpersonal interaction skills.
Excellent research and analytical skills; and skills in editing, copyediting, proofreading and incorporating feedback from different perspectives.
Strong negotiating and marketing skills and leadership ability required.
Competencies in desktop publishing skills and graphic production and design (Experience with Adobe Creative Suite programs including Premiere Pro, Photoshop, Illustrator and InDesign).
Ability to use good judgment and ethics in handling confidential materials with sensitivity and discretion.
Collaborative team-oriented style. Ability to work with a variety of personality types.
Excellent interpersonal skills.
Valid driver’s license.

Preferred Years Experience, Skills, Training, Education

Experience with gathering and editing video.
Experience in a higher education environment, having participated in a comprehensive campaign.
Experience with fundraising and financial software.
Experience with marketing automation tools.

Required Documents

Resume
Cover Letter
Copy of Education Transcripts

Optional Documents

Letter of Reference 1
Letter of Reference 2
Letter of Reference 3
Certificate of Release or…