Director, Marketing Strategy, Marketing ​/ Advertising ​/ PR

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Director, Growth is responsible for owning and advancing Butler/Till’s priority growth verticals (e.g., Healthcare, Local-at-Scale) by defining go-to-market strategy, building senior-level relationships, and driving qualified pipeline. This role serves as a category expert and primary external voice, translating market intelligence into actionable strategy, thought leadership, and measurable business impact.

Acting as a bridge between strategy and execution, this individual develops the playbooks, infrastructure, and cross-functional alignment needed to position Butler/Till as a competitive partner while scaling repeatable growth models across the organization.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:
Define and scale vertical go-to-market strategy

Key Responsibilities:

• Own and continuously evolve the GTM strategy across priority vertical(s), including target audiences, messaging, and priority accounts
• Build and maintain scalable playbooks (personas, positioning, case studies, and proof points)
• Translate market intelligence and category insights into clear, differentiated positioning
• Partner with Growth and Marketing to align strategy with campaigns, content, and pipeline focus

Key Outcome:
Drive measurable pipeline and growth impact

Key Responsibilities:

• Own contribution to qualified pipeline aligned to agency growth priorities
• Identify, source, and engage high-value target accounts to build sustained opportunity flow
• Build and nurture senior-level relationships to open doors and accelerate opportunity progression
• Define, track, and optimize success metrics (pipeline quality, conversion, account penetration)

Key Outcome:
Build and operationalize repeatable growth models

Key Responsibilities:

• Develop and scale repeatable GTM frameworks that extend beyond the individual role
• Translate strategy into practical tools, processes, and ways of working across teams
• Identify gaps in capabilities, positioning, or process and drive cross-functional solutions
• Codify and share best practices to improve overall new business effectiveness

Key Outcome:
Establish market presence and influence enterprise strategy

Key Responsibilities:

• Serve as the internal and external voice of the vertical, aligning teams on positioning and opportunity
• Represent Butler/Till in industry events, partnerships, and thought leadership initiatives
• Build relationships with key industry stakeholders to strengthen credibility and visibility
• Act as a strategic advisor to leadership, influencing investment, prioritization, and growth strategy

Other Responsibilities:

• Additional accountabilities and tasks may be assigned by leader/management to contribute to overall team and agency success

QUALIFICATIONS

• 10+ years of experience in multi-location, franchise, or local-at-scale marketing, media, or business development; agency, brand, or publisher side
• Deep fluency across the Local-at-scale spectrum: national franchise systems, multi-location enterprises, and dealer/distributor networks (not single-location/independent franchisee work)
• Proven track record of building senior relationships and opening doors at national brands with local execution
• Strong strategic communicator; able to translate Butler/Till’s capabilities into Local-specific value across corporate and field marketing audiences
• Working knowledge of the mechanics that make Local hard: co-op funding, brand-vs-local tension,…