Marketing Automation Strategist

Anticipated Hiring Range: $70,000 - $78,000

Work Schedule:

Monday - Friday; 8:00 am - 5:00 pm; this is an onsite role with flexibility and some hybrid options depending on business needs.

Department:
University Communications and Marketing (UComm)

University Communications and Marketing (UComm) is NC State’s dedicated communications agency. Our team provides leadership, strategy, services and support to advance the NC State brand and help the university achieve its core mission. We build campaigns that bridge the digital and the physical, and show the world what “Think and Do” means.

As a Pack member,
you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well‑being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone.

Attain Work‑life balance with our Childcare benefits,
Wellness & Recreation Membership , and Wellness Programs that aim to build a thriving wolfpack community.

Disclaimer:
Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.

In this role you will lead the implementation and growth of marketing automation across NC State. Reporting to the Assistant Director of Marketing Strategy, you will manage University Communications and Marketing’s (UComm) audience journey program across email, text messaging, and digital advertising while helping campus partners develop effective, data‑driven campaigns.

This role translates marketing and communication goals into targeted, personalized audience journeys, overseeing strategy, development, testing, launch, and performance measurement. This role also trains campus partners, maintains program standards, and promotes the adoption of segmentation, personalization, and dynamic content to deliver more relevant communications.

• Consult with UComm teams and campus partners to understand goals, audiences, and timelines, recommending appropriate channels and campaign approaches.
• Design audience journeys across email, text messaging, and digital advertising for recruitment, engagement, stewardship, events, and internal communications.
• Develop university-level automation programs, including welcome, nurture, and re‑engagement journeys.
• Define audience segments and recommend personalization and dynamic content strategies to improve relevance.
• Develop A/B testing plans for subject lines, content, calls to action, and send times.
• Coordinate with content creators, designers, advertising, social media, web, and other UComm teams to ensure timely campaign delivery.

• Build and manage automated journeys, scheduled campaigns, and segmented communications across email, text messaging, and digital advertising.
• Configure text messaging campaigns with appropriate consent, timing, and opt‑out requirements.
• Partner with the advertising team to activate audience segments on platforms such as Meta and Google.
• Develop and maintain email templates, content blocks, and landing pages that meet NC State brand and accessibility standards.
• Implement basic personalization and conditional content in coordination with technical leads.
• Execute A/B tests and apply findings to improve future campaigns.
• Thoroughly test campaigns before launch, including rendering, links, personalization, suppression rules, and journey entry and exit behavior.

• Train campus communicators to use the platform,…