Director of Sales

Chickn Legs is on a mission to bring fun and crazy moments to athletes everywhere.

We're the fastest-growing running brand in America — and have been featured in the Inc. 5000 Fastest-Growing Companies in America the past two years!

You can find our products at , where we ship worldwide, in 1,000+ retailers nationwide, and in select retail stores abroad.

At Chickn Legs we are:

Fast + innovative
Respectful of our team
Resourceful + scrappy
Jokesters + humble
Competitive
All about making customers ecstatic
Down for anything
Chickn Legs super fans!

Chickn Legs is growing fast, and we’re looking for a Director of Sales to lead our sales team and help take that growth to the next level.

This is a hands‑on sales leadership role. You’ll be responsible for driving revenue, leading and developing our sales team, growing key accounts, building strong retailer relationships, and creating the structure and accountability we need as we scale.

You won’t just manage the sales organization — you’ll be in it. Coaching the team, meeting with customers, digging into the numbers, negotiating deals, and identifying opportunities. You’ll know what the data is telling you, ask questions when the numbers don’t make sense, and use those insights to decide where the team should focus and what needs to change.

Key Account Management

• Own relationships with Chickn Legs’ largest and most strategic retail accounts
• Lead key account planning, executive-level retailer conversations, negotiations, and frequent business reviews
• Develop account-specific growth strategies focused on increasing distribution, doors, product assortment, sell-through, and overall account revenue
• Own sales performance and execution across Chickn Legs’ wholesale and retail business
• Identify and pursue new accounts, strategic partnerships, channels, and other revenue opportunities
• Manage the sales pipeline and ensure opportunities consistently move forward
• Stay close to customers and the market to identify emerging opportunities, competitive trends, and retailer needs
• Lead, manage, and develop Chickn Legs’ sales team through clear goals, coaching, accountability, performance management, and ongoing development
• Establish individual and team sales targets, monitor performance, and drive consistent execution against revenue goals
• Build a high-performance sales culture centered around ownership, follow-through, strong customer relationships, and results
• Recruit, onboard, and develop additional sales talent as Chickn Legs continues to grow

Data + Sales Strategy

• Own the sales metrics that matter, establishing and tracking KPIs across revenue, account performance, sell-through, product performance, pipeline activity, conversion, and other key drivers of sales performance
• Use data to make decisions — not just report results — by identifying trends, diagnosing performance gaps, testing assumptions, prioritizing opportunities, and adjusting sales strategy and team execution based on what the numbers show
• Own sales forecasting and regularly evaluate actual performance against targets, forecasts, and historical trends
• Translate sales data into clear priorities for the team, determining where to focus time and resources, which accounts and opportunities have the greatest potential, and where performance needs to improve

Sales operations + Cross-Functional Leadership

• Build and continuously improve scalable sales processes, account management standards, reporting systems, and team operating rhythms
• Partner closely with Marketing, Product, Operations, and Finance to connect customer demand and sales forecasts with inventory, launches, merchandising, and broader company planning
• Represent Chickn Legs at trade shows, races, industry events,…