Associate Product Manager, Accessories

Associate Product Manager, Accessories

Join us as we empower the world to work out, creating healthier lives together.

Are you passionate about fitness and ready to build a career raising the bar in fitness innovation and shaping the tools that empower athletes worldwide? Join the Life Fitness Accessories team as a driven and analytical Associate Product Manager and put yourself at the heart of innovation. You will manage a dynamic, high‑mix portfolio that defines strength and functional training, spanning products such as dumbbells, Olympic bars, bumpers, kettle bells, sleds, plyo boxes, slam balls, and a wide array of other equipment.

You will collaborate with world‑class engineering, design, marketing, and sales teams to manage the full product lifecycle—from ideation and market research to launch and performance analysis. If you thrive in a fast‑paced environment and have a unique blend of business acumen, creative problem‑solving, and a deep understanding of fitness, we want to hear from you.

This is a hybrid position based out of our facility in Ramsey, MN. Team members work remotely on Mondays and Fridays and collaborate in‑office from Tuesday to Thursday.

• Assist the Product Director by contributing to the product vision and strategic roadmap for the accessories category, ensuring alignment with company goals, market trends, and customer needs.
• Conduct continuous market research, competitive analysis, and trend‑spotting to identify new product opportunities and customer pain points. Analyze key account purchasing data to uncover growth opportunities.
• Translate user needs into clear product requirements and user stories for the development team. Manage the portfolio's health, including strategies for Excess & Obsolete (E&O) inventory.
• Collaborate with marketing to develop compelling product positioning, messaging, and launch plans. Partner with the sales and e‑commerce teams to create strategies that drive volume, including developing attachment‑rate metrics, creating sales education modules, and defining equipment packages.
• Work closely with the Sourcing team to identify, qualify, and manage factory partners. Assist with cost negotiations, defining MOQs, and resolving supplier‑related challenges to ensure a healthy supply chain.
• Utilize tools like Microsoft Power BI to analyze sales data, financials, and other key performance indicators. Present data‑driven insights and progress updates to key stakeholders across the organization.

• Bachelor’s Degree in Business, Marketing, Engineering, Kinesiology, or a related field; or equivalent relevant work experience.
• 2‑5 years of experience in product management, product development, category management, or a similar role.
• Proven ability to analyze business metrics and financial data to drive decision‑making.
• Excellent project management skills with a demonstrated ability to manage multiple projects simultaneously in a fast‑paced environment.
• Strong communication, presentation, and interpersonal skills, with the ability to collaborate effectively across departments.
• Proficiency in Microsoft Office 365 (Excel, PowerPoint, Word).
• Willingness to travel 5‑10% (mostly domestic, occasionally international).

• Direct experience in the fitness equipment industry.
• A deep passion for and understanding of strength training, functional fitness, and biomechanics.
• Hands‑on experience with data visualization tools, specifically Microsoft Power BI.
• Experience working with a stage‑gate product development and launch process.
• Prior experience in supplier communication and relationship management, particularly with international partners.
• Familiarity with e‑commerce strategies and channel management.

• 401(k) savings plan with 4% employer match
• Medical, dental and vision insurance, parental, medical and military leaves of absence
• Paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws
• Company‑paid short‑term disability and optional long‑term disability
• Health savings account, health…