Director of Sales

Grandma Lucy’s, we believe feeding your pets should feel like feeding family. We’ve been crafting high-quality, freeze-dried pet food and treats since 1999 — with the same warm, no-nonsense approach your actual grandma would approve of.

We’re a trusted brand in pet specialty with strong products, loyal customers, and established retail distribution. What we’re ready for now is the next chapter. Grandma Lucy’s is seeking a hands‑on, strategic Director of Sales who loves building, not just managing, and loves to drive high‑quality revenue growth, expand key accounts, and build scalable sales processes. This role is focused on owning strategic growth opportunities and strengthening sales execution across accounts.

This is a build‑and‑execute role for someone who thrives in founder‑led environments and knows how to bring structure, discipline, and momentum to a growing sales organization.

• Identify, pursue, and close new strategic retail, distribution, e‑commerce, and export opportunities
• Lead expansion initiatives within existing accounts
• Support the National Account Manager on high‑impact opportunities and rollouts
• Evaluate and test select new channels aligned with brand
• Prioritize opportunities based on profitability, scalability, and brand fit
• Drive SKU expansion, distribution growth, and multi‑location rollouts

• Maintain accurate CRM data including pipeline, forecasting, and account activity
• Evaluate and document sales playbooks by channel and account type
• Standardize sales decks, rollout plans, and onboarding processes
• Establish consistent sales cadence: forecasting, pipeline reviews, and reporting

• Provide senior‑level support for strategic accounts and escalations
• Partner with the National Account Manager on account planning and promotional calendars
• Ensure coordinated execution across sales, marketing, and operations for top partners
• Support distributor growth initiatives alongside the NAM
• Help assess distributor performance and identify expansion opportunities
• Align distributor execution with company priorities and marketing programs

• Partner with marketing on launches, promotions, and sell‑through strategies
• Coordinate with operations and supply chain on forecasting and rollout readiness
• Share insights on account performance, customer feedback, and growth opportunities

• 5–10+ years of CPG sales experience (pet, food, or specialty retail strongly preferred)
• Proven ability to open accounts, drive expansion and construct from the foundation up
• Comfortable operating in a fast‑moving, founder‑led environment
• Strong organizational, forecasting, and communication skills
• Systems‑minded — you leave things better than you found them
• Motivated by ownership, accountability, and earning upside

• You get real ownership over strategic sales growth
• You work directly with the ownership and influence company direction
• You help build scalable systems from the ground up
• You join a mission‑driven brand with a big heart and strong values
• Entrepreneurial culture with room to grow and make your mark

• Director

• Full‑time

• Sales and Business Development

• Food and Beverage Manufacturing