Retail Marketing Manager

Retail Marketing Manager – Great Day Improvements

Base Salary: $55,000 plus Monthly Bonus.

As the Retail Marketing Manager, you will create, develop, and manage local partnerships, shows, events, and grassroots marketing efforts focused on lead generation to work in tandem with existing advertising strategies.

• Working with the Sr. Marketing and Media Manager, Regional Managers and Regional Sales Managers, this position will develop, manage and coordinate all aspects of events and local engagement efforts for Great Day Improvements brands of Patio Enclosures and Stanek Windows across all markets with the end goal of driving lead generation.
• Develop programs and structure for local marketing that can be replicated across all locations, including training programs for existing local staff and new hires.
• Determine and set monthly, quarterly, and annual goals in partnership with the management team.
• Engage potential customers and schedule in-home consultations with Patio and Stanek Sales Representatives.
• Engage with homeowners in local neighborhoods where Patio/Stanek has recently completed home-improvement projects.
• Hire, train and maintain team of field marketers across multiple locations.
• Manage provided budgets to maximize ROI.
• Manage and approve payroll entries and updates.
• Evaluate data and results to identify areas of improvement.
• Conduct performance reviews with field marketing team.
• Contribute content, social media and company culture efforts.
• Support Corporate Marketing functions where necessary.

• 5+ years of supervisory experience in field and events marketing or outside sales.
• Demonstrated ability to create grassroots marketing programs and build to scale.
• Prior experience in construction industry and/or lead generation industries preferred.
• Excellent written and verbal communication.
• Strong organizational skills.
• Able to oversee budgets and develop reports.
• Ability to build and lead a team of field marketers.
• Ability to demonstrate products and engage with potential customers.
• Ability to stand and walk for up to 8 hours.
• Must hold a valid driver’s license, clean driving record, and ability to travel using personal vehicle.
• Ability to work standard retail hours, including evenings and weekends.
• Must be willing to travel to various markets throughout the country to train, work events, etc. when needed.

Seniority Level: Mid‑Senior level

Employment Type:

Full-time

Job Function:
Marketing and Sales

Industry: Construction

GDI is an Equal Employment Opportunity Employer.

We also offer a competitive compensation package that includes medical/dental/vision/disability coverage, 401(k), flex spending account and more.