Retail Marketing Manager​/Lead Generation Manager

Retail Marketing Manager/Lead Generation Manager

Join to apply for the Retail Marketing Manager/Lead Generation Manager role at Great Day Improvements.

Great Day Improvements – Your Home Improvement Company. Retail Marketing Manager. Great Base Pay + Monthly Bonus.

• Create, develop, and manage local partnerships, retail events, trade shows, and grassroots marketing efforts
• Work collaboratively with the Sr. Marketing & Media Manager, Regional Managers, and Regional Sales Managers
• Develop and implement replicable local marketing programs and training structures
• Set and track monthly, quarterly, and annual performance goals
• Engage homeowners directly to generate leads and schedule in‑home consultations
• Conduct neighborhood marketing in areas with recently completed projects
• Hire, train, manage, and motivate a team of field marketers across multiple locations
• Manage marketing budgets to maximize ROI
• Review and approve payroll entries and updates
• Analyze performance data and identify opportunities for improvement
• Conduct performance reviews and ongoing coaching
• Support content creation, social media initiatives, and company culture efforts
• Assist with corporate marketing projects as needed

• 5+ years of supervisory experience in field marketing, event marketing, or outside sales
• Proven ability to build and scale grassroots marketing programs
• Experience in construction, home improvement, or lead generation preferred
• Strong written and verbal communication skills
• Excellent organizational and time‑management abilities
• Budget management and reporting experience
• Ability to lead, train, and inspire field marketing teams
• Comfortable demonstrating products and engaging directly with customers
• Ability to stand and walk for up to 8 hours
• Valid driver’s license, clean driving record, and ability to travel using a personal vehicle
• Flexibility to work retail hours, including evenings and weekends
• Willingness to travel nationally for training, events, and market support as needed

• Competitive base salary plus monthly bonus
• Medical, dental, vision, and disability insurance
• 401(k) with company participation
• Flexible Spending Account (FSA)
• Additional benefits and growth opportunities

GDI/YHIC is an Equal Employment Opportunity Employer #INDYHICP

Referrals increase your chances of interviewing at Great Day Improvements by 2x.

Mid‑Senior level

Full‑time

Marketing and Sales

Construction