Retail Marketing Manager​/Lead Generation Manager

Retail Marketing Manager/Lead Generation Manager

5 days ago – Be among the first 25 applicants.

Your Home Improvement Company, part of the Great Day Improvements (GDI) Family of Brands, is seeking a dynamic Retail Marketing Manager to lead local partnerships, events, and grassroots marketing initiatives that drive high-quality lead generation across our family of brands. This role works closely with senior leadership to develop scalable programs that support growth in all markets.

Great Base Pay + Monthly Bonus

• Create, develop, and manage local partnerships, retail events, trade shows, and grassroots marketing efforts.
• Work collaboratively with the Sr. Marketing & Media Manager, Regional Managers, and Regional Sales Managers.
• Develop and implement replicable local marketing programs and training structures.
• Set and track monthly, quarterly, and annual performance goals.
• Engage homeowners directly to generate leads and schedule in‑home consultations.
• Conduct neighborhood marketing in areas with recently completed projects.
• Hire, train, manage, and motivate a team of field marketers across multiple locations.
• Manage marketing budgets to maximize ROI.
• Review and approve payroll entries and updates.
• Analyze performance data and identify opportunities for improvement.
• Conduct performance reviews and ongoing coaching.
• Support content creation, social media initiatives, and company culture efforts.
• Assist with corporate marketing projects as needed.

• 5+ years of supervisory experience in field marketing, event marketing, or outside sales.
• Proven ability to build and scale grassroots marketing programs.
• Experience in construction, home improvement, or lead generation preferred.
• Strong written and verbal communication skills.
• Excellent organizational and time‑management abilities.
• Budget management and reporting experience.
• Ability to lead, train, and inspire field marketing teams.
• Comfortable demonstrating products and engaging directly with customers.
• Ability to stand and walk for up to 8 hours.
• Valid driver’s license, clean driving record, and ability to travel using a personal vehicle.
• Flexibility to work retail hours, including evenings and weekends.
• Willingness to travel nationally for training, events, and market support as needed.

• Competitive base salary plus monthly bonus.
• Medical, dental, vision, and disability insurance.
• 401(k) with company participation.
• Flexible Spending Account (FSA).
• Additional benefits and growth opportunities.

Mid‑Senior level

Full‑time

Marketing and Sales

Construction

GDI/YHIC is an Equal Employment Opportunity Employer.

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