Digital Account Executive

Position Overview

Michels Communications Corporation is seeking a driven, results-oriented Account Executive to grow both our digital and print marketing divisions.

This role is focused on helping businesses generate high-quality leads, increase visibility, and drive measurable revenue through integrated marketing solutions—not just traffic or impressions.

You will work directly with business owners and decision-makers to develop and implement strategic campaigns that combine intent-driven digital marketing with high-impact print exposure.

• Google Search
• Google Local Service Ads (LSA)
• Google Performance Max (PMax)
• Display & Retargeting
• Streaming TV (Hulu & OTT platforms)
• Paid Social (Meta platforms)
• Print Advertising across Michels publications

The ideal candidate understands how to align brand awareness (print) with lead generation (digital), and is comfortable guiding clients toward strategies that produce real business outcomes.

• Identify and pursue new marketing partnerships across both print and digital
• Prospect and build relationships with local and regional businesses
• Schedule and lead meetings with business owners and decision-makers
  
  Present integrated marketing strategies focused on awareness, lead generation, and ROI

Understand client business models, goals, and customer value.

• High-intent digital platforms (Google Search, LSA, PMax)
• Retargeting and paid social campaigns
• Streaming/OTT platforms like Hulu
• Print publications for brand awareness and market positioning

Educate clients on the relationship between brand awareness and lead generation.

Align budget, targeting, messaging, and media mix with business goals.

• Build and maintain long‑term client relationships
• Act as the primary point of contact for both print and digital clients
• Ensure campaigns are aligned with strategy and performance expectations
• Provide ongoing communication, insights, and recommendations

• Collaborate with internal digital strategists, designers, and editorial teams
• Ensure landing pages, creative, and messaging align across all channels
• Help guide optimization based on performance data (GA4, conversion tracking, etc.)
• Communicate updates, adjustments, and results to clients

• Meet or exceed monthly and annual revenue targets across print and digital
• Maintain an active pipeline of prospects and opportunities
• Track activity, proposals, and closed business within CRM
• Consistently follow up and move opportunities forward

• Represent Michels Communications in the Rapid City, SD business community
• Attend networking events and industry functions
• Build relationships that lead to long‑term partnerships

• 2–5+ years of experience in sales, marketing, or business development
• Strong communication and relationship‑building skills
• Ability to confidently present strategies and close business
• Self‑motivated with a results‑driven mindset
• Ability to manage multiple clients and opportunities simultaneously

• Experience in digital marketing, media sales, or advertising
• Familiarity with Google Ads, paid social, or print media
• Understanding of conversion tracking, lead generation, and ROI
• Existing relationships within the local business community

• Digital and print sales expertise
• Strategic thinking and marketing consultation
• Understanding of paid media platforms (Google, Meta, OTT)
• Brand awareness vs. lead generation strategy
• Pipeline and CRM management
• Negotiation and closing
• Time management and organization
• Communication and presentation skills

The ideal candidate is:

• Competitive and performance‑driven
• Entrepreneurial and self‑motivated
• Comfortable…