Executive Director - Gaming Marketing CRM

Wynn Al Marjan Island is currently seeking an Executive Director - Gaming Marketing CRM to join the resort’s Gaming Marketing CRM team.

• Design and execute Wynn Resorts’ enterprise CRM strategy across Gaming, Hotel, Sales, and ancillary revenue channels.
• Define and govern all CRM contact strategies, ensuring personalization, efficiency, and alignment with brand standards.
• Act as executive decision-maker for CRM architecture, segmentation logic, and contact governance.
• Partner with property leadership to evolve customer communication strategies that enhance engagement and profitability.
• Balance near‑term execution (MVP initiatives) with long‑term enterprise roadmap development.

• Develop and oversee the long‑term CRM and marketing technology roadmap.
• Lead product development and deployment of key platforms including Salesforce, Customer Data Platforms (CDP), Wynn Campaign App, Wynn Mobile App, Seven Rooms and related engagement tools.
• Drive integration across systems to eliminate silos and enable a unified customer view.
• Partner with IT and Digital teams to prioritize roadmap initiatives and ensure enterprise alignment.
• Manage vendor relationships, contract negotiations, and product performance accountability.

• Oversee enterprise initiatives related to database integrity and data governance.
• Standardize data definitions, segmentation rules, and customer hierarchies across properties.
• Collaborate with stakeholders to unify calculations for Profitability, Theoretical win, Customer value & Reinvestment metrics.
• Ensure data compliance with regulatory requirements and internal controls.
• Champion data quality, accuracy, and reporting transparency.

• Partner with Marketing Analytics to design, test, and measure CRM use cases.
• Implement testing frameworks, control groups, and attribution models.
• Drive automation initiatives to increase efficiency and reduce manual workload.
• Ensure CRM initiatives are supported by robust SQL/Teradata analytics.
• Lead personalization initiatives leveraging enriched customer data.

• Drive CRM tool adoption across resort properties and business units.
• Serve as executive point of contact for CRM system users.
• Develop and implement training programs for marketing technologies.
• Ensure teams are equipped to effectively use CRM platforms to drive revenue.
• Support day‑to‑day operational needs while maintaining strategic oversight.

• Monitor performance of CRM systems and marketing applications.
• Identify and implement enhancements to improve user experience and operational effectiveness.
• Contribute to strategic planning for future technology investments.
• Develop business cases and ROI projections for martech initiatives.
• Present strategic recommendations and performance updates to executive leadership.

• Oversee CRM and marketing technology teams.
• Manage internal resources and agency partners.
• Prioritize enterprise initiatives.
• Provide mentorship, performance management, and strategic guidance.
• Foster a culture of data‑driven decision‑making and continuous improvement.
• Bachelor’s degree required; advanced degree preferred.
• 8–12+ years of progressive experience in CRM, Gaming Marketing, Sales Effectiveness, or Marketing Technology leadership.
• 5+ years leading CRM implementation and development in gaming, hospitality, or integrated resort environments.
• Strong knowledge of gaming marketing strategy, reinvestment modeling, and customer lifecycle management.
• Advanced proficiency in SQL and Teradata.
• Experience managing Salesforce, CDP platforms, and marketing automation ecosystems.
• Deep understanding of cross‑channel marketing and enterprise personalization.
• Proven ability to lead complex, multi‑property implementations.
• Strong executive communication and presentation skills.
• Highly analytical, strategic thinker with strong project management capabilities.

• Attractive salary paid in Dirhams (AED).
• Excellent leave policy.
• Healthcare package.
• Incentive programs and other employee benefits.