PR & Communications Lead

Role Overview:

The PR & Communications Lead will play a critical role in shaping public perception, driving media visibility, and positioning Innovation City at the center of regional and global technology conversations.

This role is responsible for building a proactive communications engine that ensures consistent media coverage, executive thought leadership, and strong brand authority across AI, Web3, fintech, and emerging technology sectors. The ideal candidate is strategic, media-connected, and capable of turning business activity into headlines and industry relevance.

• Develop and implement a comprehensive PR and communications strategy aligned with the company’s growth objectives, positioning Innovation City as a leading AI-first innovation hub.
• Build and enhance the company’s public narrative and reputation, ensuring consistent messaging across media, press releases, executive communications, and public appearances.
• Lead the creation and distribution of high-quality press releases, media briefings, thought leadership articles, and executive communications on a weekly basis.
• Collaborate with industry leaders, media outlets, influencers, founders, and key stakeholders to secure coverage, interviews, and speaking opportunities that enhance Innovation City's visibility.
• Manage and optimize media relations efforts, including proactive story pitching, journalist engagement, press conferences, and event coverage to drive awareness and credibility.
• Leverage analytics and media monitoring tools to measure PR performance, track share of voice, and assess brand sentiment to continuously improve communication impact.
• Stay updated on industry trends, emerging technologies, regulatory developments, and competitor positioning to craft timely and relevant narratives.
• Manage external PR agencies when required, ensuring consistent messaging and strong return on communications investments.
• Organize and promote press coverage for major announcements, strategic partnerships, licensing milestones, technology launches, and industry events to position Innovation City as a thought leader in AI, Web3, fintech, and emerging technologies.

• Bachelor’s degree in communications, journalism, public relations, marketing, or a related field. A Master’s degree or relevant certification is a plus.
• 6+ years of experience in PR, communications, or journalism, preferably within the technology, startup, fintech, or free zone ecosystem.
• Strong network of media contacts within UAE and international business and tech press.
• Proven experience in securing Tier 1 media coverage and managing executive-level communications.
• Exceptional writing, storytelling, and editorial skills with the ability to translate complex tech concepts into compelling narratives.
• Ability to operate in a fast-paced startup-style environment with high output and proactive media engagement.