Vice President of Marketing

Duties & Responsibilities

• Develop and execute an integrated marketing and communications strategy aligned with business growth goals.
• Lead brand positioning and storytelling to elevate the Group’s profile locally and regionally.
• Oversee digital and performance marketing, including SEO, SEM, and social media to drive qualified leads and measurable ROI.
• Drive customer acquisition, retention, and loyalty initiatives supported by analytics and automation.
• Manage marketing budgets, ensuring optimal ROI and alignment with sales and leasing outcomes.
• Direct PR events and partnerships to enhance visibility and stakeholder engagement.
• Ensure brand consistency across real estate, retail, and hospitality portfolios.
• Use data‑driven insights and AI tools to evaluate campaign effectiveness and optimize strategy.
• Lead and mentor the marketing team, fostering collaboration and innovation.
• Collaborate with Projects, Sales, Community Management, and HR to align with operational goals and support capacity building across departments.

• Bachelor’s degree in Marketing, Media, Communications, or a related field from a premier university.
• B-School Master’s degree (MBA or equivalent) in Marketing or Business Administration is a plus.
• Specialized certifications in Digital Marketing, Brand Management, or Real Estate Marketing are an advantage.
• 15+ years of progressive and strategic experience in Marketing & Communications, including at least 7-10 years in a senior leadership role (Director/VP/CMO level).
• Real Estate industry experience within the UAE is mandatory; exposure to Retail & Hospitality is an advantage.
• Proven expertise in digital transformation, brand management, and strategic campaigns.
• Track record of managing agencies, budgets, and cross‑functional teams.
• Professional-level fluency in English.

• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel).
• Strong knowledge of marketing automation tools (Hub Spot, Salesforce, or equivalent).
• Expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Analytics, and online advertising.
• Familiarity with social media platforms (Linked In, Instagram, Facebook, X, You Tube) and their business tools.
• Knowledge of design and creative tools (Adobe Suite, Canva) is an added advantage.
• Strategic marketing and brand management expertise with strong financial acumen in managing large-scale budgets.
• Data-driven decision-making and analytical skills, with a strong grasp of customer insights and segmentation.
• Ability to navigate cross-cultural and regional market dynamics.

• Brand awareness and market share growth.
• Digital engagement and qualified lead conversion.
• ROI on marketing investments.
• Alignment between marketing and commercial sales/leasing results.