Vice President Database Marketing

Company Overview

On schedule to open in the United Arab Emirates in 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and five‑star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.

Vice President Database Marketing to join our Database Marketing team, responsible for leading the database marketing strategy, analytics, and campaign execution.

• Develop and own the gaming reinvestment strategy across all gaming customer segments.
• Lead long‑term reinvestment strategy aligned with profitability targets.
• Establish offer architectures for hosted and unhosted guests.
• Define segmentation logic across lifecycle stages.
• Oversee recurring campaign calendars and ad‑hoc campaign development and deployment.

• Own reinvestment guidelines by ADT / worth segment / card tier.
• Using advanced modeling, set offer value and trip‑level reinvestment thresholds.
• Ensure consistency between model‑driven offers and host‑facing offers, while leaving sufficient host directed reinvestment to allow host to appropriately manage the player relationship.
• Maintain a clear view (updated daily) of all reinvestment campaigns underpinning reinvestment, including the actual observed reinvestment rate for each campaign.
• Monitor comp‑to‑theoretical ratios and margin by segment.
• Partner with Finance to align reinvestment with EBITDA targets.

• Oversee predictive modelling strategy (ADT forecasting, trip propensity, churn, worth estimation, etc.).
• Ensure models provide extensive value segments, allowing for extreme personalization of offers based on customer worth.
• Establish testing frameworks (A/B, holdout groups, control groups).

• Oversee direct mail, email, SMS, digital, and app‑based campaigns.
• Ensure campaign QA, compliance, and operational accuracy.
• Drive automation within CRM systems.
• Improve campaign velocity and personalization cadence.

• Ensure hosted customers receive centrally built, economically disciplined offers.
• Build host dashboards with offer rationale, theoretical expectations, and trip targets.
• Partner with VP of Gaming Marketing to align on performance.
• Maintain sufficient discretionary comps for high value customers to allow for hosting flexibility.

• Develop executive dashboards for reinvestment %, margin, ROI and campaign‑level performance.
• Present results to executive leadership (along with SPA).
• Provide insight‑driven recommendations to optimize profitability (with SPA).

• Lead CRM / Campaign Management, Data Science & Analytics, Segmentation & Strategy, and Marketing Operations.
• Build a culture of analytical rigor, accountability, and continuous improvement.

• 10+ years of progressive leadership experience in database marketing, CRM, analytics, or gaming marketing.
• Deep understanding of ADT modeling, reinvestment strategy, and comp economics.
• Proven experience leading data science and analytics teams.
• Strong financial acumen and ability to interpret P&L impact.
• Experience with CRM platforms and marketing automation systems.
• Exceptional executive communication and presentation skills.

• Experience in an integrated resort or high‑end gaming environment.
• Familiarity with gaming management and patron tracking systems.
• Advanced degree in Business, Analytics, Statistics, Economics, or related field.

We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package, incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicants seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.