Regional Director - BSI IE

About the Role:

ASSA ABLOY Entrance Systems is looking for a commercially driven and transformational leader to join our leadership team as Business Unit Manager UK & Regional Director UK & Ireland. This is a high-impact leadership role with full responsibility for the performance and growth of our UK & Ireland business. Reporting into the SVP and Head of Business Segment Industrial, you will lead a large, service-led business, driving commercial excellence, sales productivity, market share growth, and customer lifetime value across the region.

We are looking for an accomplished business leader with a strong track record of delivering profitable growth through high-performing sales organizations and service-centric business models. The ideal candidate will bring extensive experience in growing recurring revenue streams, developing strategic customer relationships, and leading teams that consistently outperform in competitive B2B markets. As a member of the BSI Europe Leadership Team, you will play a key role in shaping strategy, accelerating business transformation, and strengthening our market position.

Success in this role requires a leader who combines strategic vision with hands-on execution, who aligns and energizes teams around ambitious commercial objectives and creates a culture of accountability, customer focus, sales excellence, and continuous improvement.

• Drive Business Performance
• Lead the UK & Ireland business with full P&L accountability.
• Deliver sustainable, profitable growth through market share expansion, customer acquisition, and strategic account development.
• Define and execute the regional business strategy aligned with European objectives.
• Foster a high-performance culture focused on accountability, execution, and continuous improvement.
• Lead Commercial Growth.
• Own and drive the Direct Business commercial agenda across the region.
• Accelerate growth across equipment, service, modernization, and digital solutions.
• Increase recurring revenue through service growth, customer retention, and lifecycle management initiatives.
• Strengthen relationships with key customers and strategic accounts to increase share of wallet.
• Ensure excellence in pricing, forecasting, pipeline management, and sales execution.
• Champion Transformation Lead initiatives that enhance competitiveness, improve customer experience, and increase operational efficiency.
• Drive change and challenge traditional ways of working to unlock new opportunities.
• Leverage data, analytics, and digital tools to improve decision-making and business performance.
• Sponsor strategic projects, acquisitions, and integration activities where relevant.
• Develop People and Leadership.
• Build, develop, and retain a high-performing leadership team.
• Create an empowered and inclusive culture aligned with ASSA ABLOY values.
• Drive talent development, succession planning, and organizational capability building.
• Inspire collaboration, engagement, and accountability across a decentralized organization.

Consistent delivery of revenue, profitability, growth, and cash flow targets. Increased market share and stronger customer relationships across UK & Ireland. Sustainable growth in service and recurring revenue streams. A high-performing organization with strong leadership capability and talent pipelines. Successful execution of business transformation and change initiatives.

• Experience 10+ years of senior leadership experience within industrial environments.
• Proven track record of delivering profitable growth and market share gains.
• Significant P&L leadership experience within regional or multi-site organizations.
• Demonstrated success leading commercial transformation and performance improvement initiatives.
• Experience leading large teams within international matrix organizations.
• Background in industrial products, technical solutions, construction-related markets, or service-intensive businesses is advantageous.

• Strategic and commercial leadership
• Business growth and market development
• Sales and service excellence
• Change management and business transformation
• Financial and operational management
• Leadership of large, decentralized organizations
• Customer and strategic account management
• Stakeholder management and influencing skills
• Data-driven decision making

Commercially minded with a strong growth orientation. Results-driven and highly accountable.…