Pricing Director

ASSA ABLOY Entrance Systems offers a comprehensive portfolio of industrial doors and loading dock solutions designed to improve the efficiency, safety, security, and performance of industrial facilities. Within Entrance Systems, Business Segment Industrial (BSI) specializes in high-performance entrance solutions for demanding industrial environments. Its portfolio includes automated industrial doors, loading dock equipment, and perimeter solutions, supporting customers in optimizing operational flow, workplace safety, and sustainability.

BSI solutions are engineered for high-traffic and demanding environments, helping customers maintain reliable operations, minimize disruption, and protect people, equipment, and facilities.

Role

Summary:

The Pricing Director is responsible for shaping and driving the pricing agenda across the organization, strengthening pricing capabilities and embedding a more consistent, value-driven approach to pricing. The role will develop the overall pricing strategy and translate it into practical frameworks, tools and ways of working that support revenue growth, margin improvement and stronger commercial decision-making. Working closely with divisional and local teams, the Pricing Director will help ensure that pricing becomes an integral part of commercial planning and execution.

A key element of the role is building engagement and understanding around pricing. This means helping leaders and commercial teams recognize its impact on business performance, while providing the support and expertise needed to turn strategy into action. This is a highly visible international role requiring strategic thinking, strong commercial judgement and a hands-on approach, with significant interaction across businesses, markets and functions.

• Drive the Pricing Strategy
• Develop and continuously evolve the overall pricing strategy and priorities.
• Position pricing as a key lever for revenue growth, margin improvement and profitability.
• Translate strategic direction into practical frameworks and approaches that can be applied across the organization.
• Lead the development and implementation of value-based pricing strategies that reflect customer value, competitive positioning and willingness to pay.
• Develop vertical-based pricing strategies tailored to the value drivers, competitive dynamics and customer needs of priority market verticals.

• Establish clear KPIs and approaches to measuring pricing performance and price realization.
• Develop practical methodologies, playbooks and analytical tools to support commercial teams.
• Identify opportunities to simplify and improve pricing processes and ways of working.
• Design, implement and govern a structured discount matrix, including approval thresholds, escalation rules and controls to improve price realization and margin discipline.

Partner with divisional and local teams to integrate pricing into commercial planning and day-to-day decision-making. Support key pricing initiatives, projects and workshops across the business. Act as a trusted adviser to senior stakeholders on pricing opportunities and challenges. Partner with Sales and Commercial teams to influence and embed value-based selling, equipping teams to articulate differentiated customer value and reduce reliance on discounting.

• Strengthen pricing expertise and commercial understanding across the organization.
• Develop training, e-learning and targeted development initiatives.
• Build a strong network of pricing professionals and support the development of pricing leaders.

We are looking for an experienced pricing leader with strong commercial judgement, deep…