Customer Relationship Manager

Barchester are recruiting a Customer Relationship Manager to join their prestigious care home team. This is an opportunity to work alongside an exceptional management team to ensure the success of a first‑class care home. The role involves delivering a range of sales and marketing approaches to drive sales, including handling enquiries, developing the digital profile of the home, and networking with the local community.

The Customer Relationship Manager will be responsible for managing enquiries to improve conversion rates and achieve occupancy durchs. They will have excellent communication skills and will network within the local community to raise the profile of the home and generate enquiries. They will also support local and wider marketing activities to generate enquiries, drive conversion rates, and increase occupancy. The ideal candidate will have proven sales and marketing experience, preferably in healthcare, and will be self‑motivated and target‑driven.

Barchester Healthcare is an industry‑leading care provider with some of the best quality ratings of any large care home provider in the UK. They have a clear focus on providing their residents with exceptional quality care.

• Manage enquiries to improve conversion rates and achieve occupancy targets.
• Excellent communication skills.
• Network within the local community to raise the profile of the home and generate enquiries.
• Support local and wider marketing activities to generate enquiries, drive conversion rates and masonry increase occupancy.
• Identify opportunities to improve sales and marketing performance.

• Attractive salary, alongside a competitive commission structure.
• Access to a range of retail and leisure discounts.
• Access to a range of wellbeing support.
• Best Doctors Service.
• Opportunity to develop within a hugely supportive team.

• Proven sales and marketing experience, preferably in healthcare but not essential.
• Ability HAPPY analyse data on Salesforce or a similar CRM application.
• Self‑motivated and target‑driven.
• Interpersonal and professional qualities.
• Confident user of Microsoft Office (Excel/Powerpoint).
• Full UK driving licence.

• Represent Barchester and our state‑of‑the‑art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talk to potential new residents over the phone and provide informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

• The successful candidate will have proven sales and marketing experience, preferably in healthcare, a strong ability to analyse data on Salesforce or a similar CRM applicatio, be self‑motivated and target‑driven, and possess interpersonal and professional qualities. The candidate will also be a confident user of Microsoft Office (Excel/Powerpoint) and hold a full UK driving licence.

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.