Upstream Marketing Manager, Spine Robotics

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

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Marketing

Strategic Marketing

People Leader

Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America

We are searching for the best talent for an Upstream Marketing Manager, Spine Robotics to join our Orthopaedics team ideally located in Raynham, MA
, however Warsaw, IN, Palm Beach Gardens, FL, or West Chester, PA may also be considered.

The Upstream
Marketing Manager, Spine Robotics will serve as a strategic leader and subject matter expert in Spine Surgery, Robotics and Navigation Technologies, supporting and shaping the long-term innovation strategy, technology roadmap, and multigenerational product portfolio for the Spine Digital business. This person will be part of the upstream commercial team supporting the NPD process for new clinical applications for the VELYS™ Active Robotic-Assisted System, including future capability expansion, surgical planning and AI-enabled capabilities.

Additionally, this person will partner with the Advanced Technology, R&D, Commercial, and Clinical teams to identify emerging technology trends, assess competitive landscapes, and shape future portfolio investment opportunities.

The Upstream
Marketing Manager, Spine Robotics will report to the Global Head of Robotics.

• Serve as a strategic commercial leader and subject matter expert in Spine Surgery, supporting the long-term innovation strategy, portfolio vision, and technology roadmap.
• Lead upstream marketing activities supporting the NPD process, ensuring customer, clinical, and market insights are integrated throughout development.
• Drive surgeon engagement activities, including advisory boards, Voice of Customer programmes, concept testing, and evaluation of future innovations.
• Translate customer needs, market trends, and unmet clinical demands into product requirements, business cases, and strategic growth opportunities.
• Support the development and maintenance of a multigenerational product and technology roadmap aligned with customer, market, and business needs.
• Partner with R&D, Strategic Innovation, Clinical Affairs, Medical Affairs, Regulatory Affairs, and Commercial teams to define and execute portfolio strategy.
• Monitor competitive activity, emerging technologies, and innovation trends to inform strategic decision-making and portfolio prioritisation.
• Influence and align cross-functional stakeholders, key opinion leaders, and commercial teams to support strategic planning and successful execution of innovation initiatives.
• Provide commercial leadership throughout the innovation lifecycle, including concept generation, product development, launch planning, and global commercialisation.
• Support portfolio governance, investment prioritisation, and business…