Senior Analyst

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa Tech Target, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first‑party audience members, Informa Tech Target has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert‑led, data‑driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit  and follow us on Linked In.

The Senior Analyst  will be a part of the Enterprise and Channels research team in Reading and will be responsible for contributing to Omdia’s Channels Analysis research services. The individual must be data and results‑oriented, hungry to drive the innovation within our services, implement ideas, and work with team members to drive commercial success. A particular interest in technology and routes‑to‑market are critical.

The individual will be part of a globally dispersed team and must be able to manage working with colleagues and senior executives from around the world.

Drive research and provide insights into channels to help vendors and channel partners develop their go‑to‑market strategies.

Supporting Omdia’s Channels Analysis EMEA research agendas and conducting primary research with vendors and channel partners to acquire market insights to support clients’ decision making.

Creating and delivering research deliverables to clients (including presentations, reports, surveys, etc.).

Presenting research insights to senior level decision makers of clients’ regional or HQ teams.

Contributing to global research engagements/projects, which includes conducting research interviews.

Contribute to global research engagements/projects, which may include conducting research interviews, creating questionnaires, working with digital research tools.

Able to develop insights into the current market and future technology ecosystem trends, and their impact on clients’ business.

Excellent communication skills as the role requires responding to client inquiries, researching channels to market and addressing the press.

Exceptional data analytical skills.

Strong analytical skills interested in digital tools and how they support research.

Ability to work independently and collaboratively, demonstrate leadership skills.

Willing to learn and share.

Prior experience in researching channels and partner ecosystems is an advantage.

Excellent Microsoft Office skills, including Excel, PowerPoint and Word, are essential. Experience of using AI tools for research purposes is an advantage.

Strong English language verbal and written skills are essential. Fluency in another European language is an advantage.

We believe that great things happen when people connect face‑to‑face. That's why we work in‑person with each other, or with customers and…