Brand Manager

Job title: Brand Manager

• Location: Reading, UK

• Work arrangement: Hybrid (3 days per week in Reading office)

• Job type: Permanent

While this Brand Manager role is focused on PMED, as part of the RSV + PPH + PMED franchise, under agile principles, the brand manager is expected to flex and reprioritise their focus according to the needs of the team in agreement with their manager.

As Brand Manager within our Vaccines UKIE MCO team, you'll lead the strategic transformation of the Pneumo, Meningitis, Endemics & Travel franchise — a portfolio of six vaccines with three upcoming launches. This role owns the 3–5 year vision to transition the franchise to a pure-play, digital-first, resource-efficient model, freeing investment capacity to fuel launch excellence. Full P&L accountability is central.

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Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale-and shape the future of immunization.

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

• Define and drive a 3–5 year transformation vision for the PMED franchise, transitioning to a pure-play, digital-first model with reduced field dependency and resource efficiency to fuel upcoming launch investments

• Own full P&L accountability for the PMED portfolio, including commercial policy management, budget optimisation, and pricing strategy to maximise return on investment and fund strategic priorities

• Develop and execute integrated brand and omnichannel strategies for the PMED vaccine portfolio (travel, meningococcal, endemic), aligned with global and MCO objectives

• Lead launch planning and readiness for pipeline products, coordinating cross-functionally across medical, regulatory, supply chain, and commercial teams

• Drive digital-first customer engagement by managing digital assets (Campus pages, sanofivaccines website, Promo Mats/Veeva Vault) and executing omnichannel campaigns and partnerships

• Own demand forecasting and supply chain coordination to ensure portfolio availability, manage constrained products, and maintain accurate 3–6 month demand plans

• Oversee the promotional materials lifecycle (Promo Mats/Veeva Vault), coordinate PI updates across the portfolio, and ensure full ABPI compliance

• Streamline and transform field force training requirements (iLearn) to be manpower-efficient while maintaining compliance standards

• Align with global PMED and Meninge teams to localise strategy, brand plans, and assets for the UK & Ireland market

• Degree in Life Sciences, Business Administration, or a related field

• ABPI Level 3 Certified (or equivalent)

• Proven experience in pharmaceutical or healthcare brand management, ideally within vaccines or established portfolios

• Experience in P&L management, budget ownership, pricing strategy, and commercial policy management

• Demonstrated experience in developing and executing digital-first, omnichannel marketing strategies

• Experience with launch planning, launch excellence, and/or market access within the UK healthcare environment

• Background in demand planning, supply chain coordination, and broader commercial operations

• Familiarity with promotional materials approval systems such as Promo Mats or Veeva Vault

• Good understanding of regulatory compliance requirements, including ABPI guidelines and PI updates

• Strategic and transformation-focused mindset with strong leadership capabilities

• Strong cross-functional collaboration and stakeholder management skills

• Data-driven approach to decision making and problem solving

• Excellent communication and presentation skills

• Fluent English language skills

• Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms redefining the future of immunology

• He…