Product Marketing Specialist; f​/m​/d

Overview

Introducing Thinkproject Platform. Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies.

What do we do? Introducing Thinkproject Platform. Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies.

By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.

As a Product Marketing Manager
, you will play a central role in shaping how Thinkproject’s Built Asset Lifecycle Platform is positioned in the UK and English-speaking regions. You will translate our platform capabilities — such as CDE, VDC, CONTRACTS, Handover and Asset Management — into compelling, visual and customer-centric stories that make complex software tangible.

• GTM excellence & product launches for UK/ME/ANZ-relevant solutions.
• Visual storytelling & narrative design, contextualising abstract software in concrete project scenarios.
• Working closely with Product, Sales, Brand and Enablement, you will drive market understanding, solution positioning and commercial activation across the region.

• Develop and continuously refine UK-specific positioning & messaging for our platform and solutions — aligned to our strategic narrative and 2025 messaging framework.
• Lead go-to-market planning for product releases, features and cross-module value propositions.
• Create visual storytelling assets (decks, one-pagers, playbooks, demo scripts, use-case frames) that contextualise product value through real-world examples.
• Produce high-quality, concise content in line with Thinkproject’s tone of voice and CVI guidelines — including sales enablement, digital content, customer stories and field collateral.
• Translate complex technical capabilities (platform integrations, data structure, lifecycle workflows) into simple, clear narratives tailored to UK contractors, asset owners and public authorities.
• Partner with Product Management to ensure market requirements, buyer insights and competitive intelligence feed into roadmap and messaging.
• Support Sales & Customer Success with objection handling, competitive positioning and value communication for UK decision-makers.
• Analyse market trends, BIM/ISO 19650 adoption, procurement behaviours and competitor offerings in CDE, VDC, QSHE, CONTRACTS, Handover and Asset Management.
• Ensure all messaging is evidence-based, using verified customer value, platform capabilities and measurable impact.

• A chance to shape the narrative of Europe’s leading Built Asset Lifecycle Platform and contribute to digital transformation in construction.
• A highly international, collaborative environment across Sales, Product and Marketing.
• Space to develop and grow in a modern, scaling SaaS organisation.
• Flexible working conditions.
• The ability to influence strategic GTM initiatives and product storytelling at scale.

• Native or near-native English skills with exceptional clarity in written and visual communication.
• 4–7 years of experience in B2B SaaS product marketing, ideally in construction tech, AEC software or asset-intensive industries.
• Proven track record in developing GTM strategies, orchestrating launches, and collaborating across product, sales and brand.
• Strong ability to transform complex concepts into simple, engaging narratives and visual frameworks.
• Confident working with abstract platform capabilities (integrations, structured data models, multi-solution workflows).
• Familiarity…