Performance Marketing Assistant

Because we strive to put people first.

Culture, our way.

Digital at Primark.

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

This role will work with the Performance Marketing Manager and Performance Marketing Officer in the creation, execution and management of our performance digital marketing activity. This is a hands‑on role suited to someone who wants an exciting growth opportunity in a fast‑paced environment. You will have a passion for all things performance marketing, a willingness to learn, thrive off results and a passion for retail.

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:
Pension, 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

• Supported the planning, execution, and optimization of digital marketing campaigns, driving Click & Collect, lead generation, and gift card performance.
• Coordinated location‑based marketing initiatives with retail and regional teams, ensuring accurate content and maximizing local marketing opportunities.
• Built and maintained strong relationships with internal stakeholders to effectively deliver and improve digital marketing activity.
• Assisted in researching, testing, and launching campaigns across emerging digital channels to expand audience reach and engagement.
• Developed campaign briefs and managed creative asset requirements for paid media activity across multiple digital platforms.
• Monitored, analysed, and reported on campaign performance, providing actionable insights and data‑driven recommendations to improve future results.
• Supported agency and channel partner management, budget tracking, invoice processing, and the distribution of regular performance reports to key stakeholders.

• 1–2 years of experience in performance marketing with a strong passion for paid digital channels and campaign optimization.
• Proven experience using Meta Business Manager, Ads Manager, and Google Ads to plan, execute, and monitor campaign performance.
• Strong analytical and quantitative skills, with experience using Google Analytics and other reporting tools to measure success and identify opportunities.
• Commercially focused with the ability to manage multiple projects, meet deadlines, and collaborate effectively with a range of stakeholders.
• Self‑motivated and proactive, capable of working independently while contributing positively within a team environment.
• Excellent communication, copywriting, and problem‑solving skills, with the ability to present insights and recommendations clearly to key stakeholders.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we’re Caring and always strive to put people first. We’re also Dynamic, bravely pushing the boundaries to stay ahead.

And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.