Gaming & Creator Partnerships Manager

Location: Reading, Hybrid (at least once a month to Reading office)

Hours
:
Full time

Salary: £45,000 per annum

Contract Type
:
Permanent

Campaign Closes: 27th February 2026

On occasion, we might close a vacancy early due to a high number of applications being received. Interested candidates are encouraged to submit their application as early as possible.

At Make‑A‑Wish UK, every role plays a part in creating life changing wishes for children with critical illnesses. We are seeking a Gaming & Partnership Manage who will support the Head of Gaming in expanding Make-A-Wish UK's presence across the gaming and creator landscape through delivering partnership strategies with creators, influencers, gaming companies, publishers, and platforms.

• Manage and nurture relationships with gaming studios, publishers, esports organisations, platforms, and community partners.
• Support the Head of Gaming by converting warm introductions and early‑stage outreach into structured, mutually beneficial partnerships.
• Build compelling partnership proposals, activation plans, and fundraising concepts tailored to each partner’s brand and audience.
• Act as a reliable point of contact for partners, ensuring they feel supported, valued, and inspired to continue working with Make‑A‑Wish UK.

• Co‑ordinate and manage gaming projects, creating schedules and project plans to ensure delivery on time, on budget, and to agreed KPIs.
• Support the Head of Gaming in delivering activities, campaigns, and events that contribute to team targets and wider strategic goals.
• Collaborate with other Income & Engagement teams on cross department projects.
• Coordinate and deliver a calendar of gaming campaigns and products that drive income and engagement, supporting the Head of Gaming’s strategic roadmap.
• Ensure campaigns and products are delivered in time and to budget.

• Build out and maintain gaming‑focused fundraising platforms such as Tiltify and Stream Labs Charity.
• Support internal teams by helping educate the wider organisation on gaming culture, opportunities, and best practice, reinforcing the Head of Gaming’s strategic direction.

• Recruit, develop, and nurture creator and influencer relationships to raise funds and increase engagement.
• Act as a day‑to‑day contact for key creator stakeholders, providing high quality relationship management.
• Undertake research and develop ideas to establish new creator relationships, working closely with the Head of Gaming to establish outreach priorities.
• Build and nurture a Make‑A‑Wish UK community of gaming influencers via Discord, email, and social channels.
• Create innovative opportunities to engage new creators and gaming contacts.

• Co‑ordinate and deliver creator‑led fundraising campaigns and projects, including Wish 200 Week.
• Organise and participate in creator events, charity streams, and collaborative activations.
• Support creators with assets, guidance, and technical help to ensure smooth, impactful fundraising activity.
• Utilise technical knowledge of Tiltify and Just Giving and manage the Make‑A‑Wish UK presence through the associated branded account.
• Track creator performance, engagement, and impact to inform future strategy and support the Head of Gaming’s planning.
• Develop and produce streams and creator‑led content alongside the Communications team.
• Assist with gaming‑focused content delivery, including clipping, editing, and technical support for internal and external teams.

• Support the Wish Granting team to help deliver more influencer and entertainment‑related wishes.
• Attend wishes where relevant and identify opportunities for creator or partner collaboration, feeding insights back to the Head of Gaming.

• Help create and deliver engagement plans that strengthen key relationships and networks, including events, cultivation activities, and educational touchpoints.
• Maintain accurate records for gaming campaigns and creator fundraisers in Salesforce.
• Produce…