Associate Director, Asset Finance Sales

Job Title

Associate Director, Asset Finance Sales

Reading, Southampton

Competitive Package

Full-Time

Hybrid – at least two days per week at an office site.

The Asset Finance Team is at the forefront of delivering vital cash‑flow solutions to trading businesses across the UK. In this role you will act as a high‑value originator, developing, managing and driving business performance to secure new and existing asset finance solutions for the SME sector (turnover £3m‑£25m). You will work closely with Coverage teams to deliver a range of Asset Finance products and maintain strong client relationships.

• Develop and originate high‑quality Asset Finance business in line with new‑business targets through multiple sources (Direct, Brokers & Vendors).
• Demonstrate and utilise expert product knowledge to maximise delivery across all channels.
• Maintain strong relationships with key business introducers, customers and prospects to ensure effective delivery.
• Undertake structured prospecting activities across agreed territories.
• Be accountable for structuring financial solutions and negotiating all deals.
• Build and maintain an effective external network to maximise opportunity.

We are looking for an individual with strong business‑to‑business experience in financial services, ideally from a Commercial Finance, Leasing or Asset Finance background.

• Experience in face‑to‑face sales negotiations.
• Solid understanding of Asset Finance and at least five years of experience selling asset finance products.
• Outstanding relationship management and business‑development skills.
• Excellent understanding of financials and cash flow.
• Ability to write detailed credit reports, analyse, draw insights and make financial‑services recommendations.
• Excellent stakeholder‑management skills to maximise business opportunities.

We offer a wide‑ranging benefits package, which includes:

• Generous pension contribution of up to 15%.
• Annual performance‑related bonus.
• Share schemes, including free shares.
• Flexible lifestyle benefits such as discounted shopping, 30 days’ holiday plus bank holidays.
• Range of wellbeing initiatives and generous parental leave policies.

We are committed to diversity, equity and inclusion. We guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long‑term health or neuro‑divergent condition through the Disability Confident Scheme. Reasonable adjustments are provided across the recruitment process and in the workplace to enable everyone to thrive.