×
Register Here to Apply for Jobs or Post Jobs. X

Associate Director, Asset Finance Sales

Job in Reading, Berkshire, RG1, England, UK
Listing for: Lloyds Banking Group
Full Time position
Listed on 2026-06-04
Job specializations:
  • Finance & Banking
    Financial Analyst, Financial Manager, Corporate Finance
Salary/Wage Range or Industry Benchmark: 100000 - 125000 GBP Yearly GBP 100000.00 125000.00 YEAR
Job Description & How to Apply Below

Job details

JOB TITLE: Associate Director, Asset Finance Sales

LOCATIONS: Reading, Southampton

SALARY: Competitive Package

HOURS: Full-Time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

What you ll be doing

The Asset Finance Team is at the forefront of delivering vital cashflow solutions to trading businesses across the UK. As one of the fastest growing products within both Lloyds Banking Group and the wider UK market, this is a truly exciting space to build and grow your career.

We have an opportunity to join our team in the South East region, as one of our Associate Directors, dealing with clients in the SME sector (£3m - £25m turnover bracket). This role requires a strong profile in the marketplace to identify and deliver high quality new business opportunities, as well as a collaborative working style with our Coverage teams to deliver a range of Asset Finance products for new and existing clients.

You ll be an experienced originator who can develop, manage and drive business performance in order to successfully compete in the Asset Finance sector.

Your accountabilities will include:

  • Developing and originating high quality Asset Finance business, in line with new business targets, through multiple sources (Direct, Brokers & Vendors)
  • Demonstrating and utilising expert product knowledge to maximise delivery across all channels.
  • Maintaining strong relationships with key business introducers, customers and prospects to ensure effective delivery
  • Undertaking structured prospecting activities across agreed territories
  • Accountable for the structuring of financial solutions and negotiation of all deals.
  • Building and maintaining an effective external network to ensure maximisation of opportunity

We re on an exciting journey to transform our Group and the way we re shaping finance for good. We re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

What we re looking for

You re likely to have solid business to business experience within financial services and will ideally come from a Commercial Finance, Leasing, Asset Finance background with sound business development and sales experience.

  • Experience in client face to face sales negotiations
  • Solid understanding of Asset Finance and ideally 5 years  experience of selling asset finance products
  • Outstanding relationship management or business development skills
  • Excellent understanding of financials and cash flow
  • Ability to write detailed credit reports, as well as analyse, draw insights and make financial services recommendations
  • Excellent stakeholder management skills to ensure business opportunities are maximised

This is a place for you

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package
  • A generous pension contribution of up to 15%
  • An annual performance-related bonus
  • Share schemes including free shares
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • 30 days  holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies
#J-18808-Ljbffr
Position Requirements
10+ Years work experience
Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
 
 
 
Search for further Jobs Here:
(Try combinations for better Results! Or enter less keywords for broader Results)
Location
Increase/decrease your Search Radius (miles)
0
200
Filters
Education Level
Experience Level (years)
Posted in last:
Salary