GTM Specialist --B2C

We are seeking a motivated and detail-oriented GTM Specialist to support GTM manager in executing Go-to-Market strategies that drive the successful launch and lifecycle growth of B2C networking and smart home products in the UK and Ireland markets.

• Assist in coordinating product launch plans, including pricing proposals, promotion timelines, and channel rollout suggestions.
• Conduct basic market research and keep updating to identify product USPs and user needs in the UK/Ireland market.
• Keep tracking GTM materials completed on time such as product messaging, comparison sheets, sales talking points, and use case summaries.

• Collaborate with internal teams (product, sales, marketing, logistics, after-sales) to ensure alignment of GTM efforts.
• Assist in preparing training documents on product specifications, sales scenarios, and basic troubleshooting tips.
• Support localization tasks, such as packaging checks and feature compatibility reviews.

• Track and report product KPIs (e.g., sales trends, ratings, return data).
• Help collect user feedback and competitors’ product database for internal analysis and reporting.
• Support planning of promotional campaigns across different lifecycle stages.
• Participate in product comparison and functional testing under daily usage conditions.
• Assist sales with basic technical documentation or proposals for consumer scenarios.
• Provide suggestions on local packaging, feature adjustments, or installation guides when applicable.

• 1–3 years’ experience in product marketing, GTM, or sales support (e-commerce business in B2C electronics or smart home sector).
• Passion for consumer electronics, smart home, or networking technology.
• Strong attention to detail, data, structured working habits, and willingness to learn.
• Comfortable working cross-functionally in a fast-paced environment.
• Fluent in English (Mandarin is a plus but not required).

TP-Link is always on the lookout for passionate individuals, who are enthusiastic about their work and want to progress their career. We are a global company that values diversity and thrives on entrepreneurial values. Since the opening of the UK office (TP-Link UK Ltd), we have achieved remarkable growth. TP-Link offers a great working environment, competitive salary and company bonus, paid holidays and sick leave, and company events.

Send us your CV via  if you feel you have the skills and experience to join TP-Link UK, a global leader in consumer networking and electronics, enterprise networking, security and supporting cloud services.