Digital Growth Specialist

Our people make us who we are. We’re a diverse and inclusive bunch, and it’s important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.

At Three we have a hybrid working arrangement in place as standard for office based employees, where employees work from a mix of office based location and working from their home in the UK to carry on their role.

Excluding retail, core hours at Three are between 10:00 and 16:00, with operating hours between 08:00 & 18:30. This allows employees to have a start time between 08:00 and 10:00 and finish time between 16:00 and 18:30.

What the role is all about…

As B2B Digital Growth Specialist you will work closely with the Senior Digital Product Manager and the wider B2B Digital team, marketing and key stakeholders across the business to build digital growth with a fusion of high-quality traffic generation and seamless online journeys.

You will be a key driver in the Business Digital team to acquire and retain customers in the Small, Medium and Corporate segments, leveraging organic and paid strategies to enhance website traffic, engagement and conversions. Using your knowledge of digital channels (including SEO, PPC and content marketing) and online journeys, you’ll work closely with teams on innovative and impactful activities to deliver growth with a sustainable ROI.

You’ll be results-focused and accountable for owning and executing our Business SEO strategy and ensuring it targets audiences through awareness, consideration and conversion, working collaboratively with marketing to drive SEO as an integrated part of the multi-channel marketing mix, including alignment with paid search to drive the best ROI from both.

A key focus of this role is ensuring a joined-up approach between demand generation and demand capture, creating and optimising online journeys to reduce friction points, boost engagement and elevate growth. The successful candidate will need to blend strategic and tactical thinking and be hands-on with creating briefs, producing and publishing content, the day-to-day running of SEO, and reporting on key performance metrics to stakeholders.

What you’ll be doing…

• Be a driving force in building and implementing a B2B digital growth strategy that provides target audiences with effective and seamless joined-up online journeys.
• Work collaboratively with marketing to ensure cohesive messaging is used across digital channels and on-site user journeys, and proactively recommend changes or improvements based on data insights and digital best-practice.
• Brief in requirements for campaign and SEO-focused landing pages, working with Product Owners and UX and design specialists to deliver effective content that drives growth.
• Develop and own the SEO strategy as the subject matter expert for B2B, ensuring best practice and alignment with paid search is a key consideration to maximise market visibility and traffic acquisition driving awareness and sales.
• Develop an intent focused content strategy and oversee that SEO best practices are properly implemented on current and newly developed journeys through effective communication and process.
• Provide comprehensive keyword & gap analysis, research and monitoring using SEO tools such as SEMrush, Google Search Console, Screaming Frog and Content King.
• Work alongside the Digital Insights & Optimisation Analyst to provide regular reporting on the performance of traffic and user journeys that drive digital growth, plus provide actionable insights for continuous improvement and maximising ROI, drawing on performance data, market trends, and emerging technologies.
• Create, publish, and optimise online content (including for SEO) using Adobe Experience Manager and other tools utilised by the Business Digital team.
• Help ensure a high-level of quality control across the Business Digital team by being part of the peer-review process with colleagues, providing constructive feedback and consistently adhering to best practices and standards in all digital outputs.
• Proactively keep up with the latest digital growth news and trends…