Digital Leader - Associate Director- BMC

UK Digital Leader –  Lead

Branding, Marketing and Communications (BMC) – Level 4:
Associate Director (Senior Manager)

Location:

Regional (Outside London)

Hybrid working:
Minimum one day per week in the office.

The UK Digital Leader will oversee a team of 14 across the UK and India, responsible for transforming the  UK site into a high‑impact digital platform aligned with global web guidelines. The role combines strategy, content design, site management, measurement and innovation, with a focus on AI adoption and technology advocacy.

• Strategic planning – set clear objectives with business and BMC stakeholders, develop data‑based content and journey strategies, and recommend AI tools to enhance content relevance.
• Site management – coordinate with business stakeholders to keep product pages updated, work with the Global firm to maintain taxonomy and technical aspects, and ensure smooth site operation.
• Content design, build and creation – lead Digital Portfolio Managers and Digital Content Managers, manage a global content pipeline, deliver regulatory content on tight timelines, and champion AI tools for copy development.
• Measurement – produce regular performance updates on traffic, search rankings, user behaviour and competitor benchmarking, translating data into actionable recommendations.
• Innovation – stay abreast of technology advances, lead AI tool development and run test‑and‑learn programmes.
• Team leadership – build and lead a high‑performing digital team, foster strong relationships with Global BMC and EMEIA colleagues and influence digital strategy.

• Strategic leadership mindset and vision for
• Stakeholder management – ability to communicate vision and secure consensus.
• Creative problem‑solving and presence to guide the team.
• Strong technical knowledge of website strategy, development, delivery and measurement.
• Continuous learning and awareness of emerging technology.
• Experience leading content creation teams and managing editorial decisions.
• People leadership with a track record across disparate locations.
• Agility and ability to manage multiple priorities.
• Alignment of website objectives with commercial strategy.

• 10+ years’ experience in a similar digital leadership role.
• Proactive, problem‑solving mindset and resilience to drive transformation.
• Exceptional technical knowledge of website design (preferably Adobe AEM), UX, SEO, marketing automation and leading digital content teams.
• Strong leadership and strategic management track record.
• Experience working in large/matrix B2B organisations and balancing stakeholder requirements.

• Competitive remuneration package linked to individual and team performance.
• Comprehensive Total Rewards package – flexible working, career development and benefits covering holiday, health, insurance, savings and discounts.
• Continuous learning opportunities, coaching and a culture that values diversity and inclusion.
• Support for flexible working and personal development.