GTM Lead

About the Role

ARE YOU THE ONE? We are seeking a highly execution-focused EMEA Go-To-Market Lead to drive pipeline growth across the UK, Ireland, Spain, Germany, and France. You’ll design and execute high-impact marketing programs that generate qualified leads and directly support revenue growth across public sector, defence, and other regulated enterprise markets. Working closely with sales and US-based teams, you’ll optimise campaigns across multiple channels, accelerate deal cycles, and build strong alignment across regions.

This role requires experience navigating complex buying environments and delivering measurable impact in fast-moving, high-accountability settings.

• Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA.
• Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs.
• Align marketing activities to public sector budget cycles and funding timelines across key European markets.
• Manage end-to-end campaign execution from planning through optimisation.
• Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
• Support named account and priority defence account strategies in partnership with sales.
• Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (Linked In, search, programmatic, industry publications).
• Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management).
• Track and report on campaign performance, pipeline contribution, MGOs, and ROI.

• Experience in delivering pipeline impact and marketing-generated opportunities.
• Proven experience executing integrated campaigns across events, digital, email, and paid media.
• Familiarity with account-based marketing and working in a named-account sales model.
• Proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo).

• Competitive salary: up to £60,000 per annum.
• Company sick pay + life assurance: 4 times your annual salary.
• Access to a range of discounts and perks across key partners and beyond.
• Development opportunities.
• Flexible working arrangements.

Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels. Build love. Grow sales. Increase loyalty.

Reasonable adjustments are available. Please contact  if you require any adjustments that would support you throughout the application. The vacancy may close early based on interest or the progression of the role. This advert may not include all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square.

Internal candidates should use their company email address to apply.