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Digital Marketing Analytics Manager

Job in Reading, Berkshire, RG1, England, UK
Listing for: Primark
Full Time position
Listed on 2026-06-23
Job specializations:
  • IT/Tech
    Data Analyst, Digital Marketing
Salary/Wage Range or Industry Benchmark: 60000 - 80000 GBP Yearly GBP 60000.00 80000.00 YEAR
Job Description & How to Apply Below

What You’ll Do as a Digital Marketing Analytics Manager

  • Lead the strategic direction of paid media analytics while building and managing a high‑performing team
  • Partner with Digital Campaign, Performance Marketing, and insights teams to analyze performance and drive data‑led strategies
  • Develop and own reporting frameworks, delivering weekly/monthly insights and actionable recommendations
  • Build forecasts using historical data and third‑party tools to optimize media budget planning
  • Drive data automation initiatives, including media data extraction, cloud storage, and reporting via SQL and Tableau
  • Manage key analytics projects such as MMP app tracking and digital marketing data infrastructure
  • Collaborate with data scientists to design, measure, and validate media performance and attribution models
  • Present performance insights and strategic recommendations to stakeholders across the business
What You’ll Bring
  • 8+ years of experience in analytics, combining strategic leadership with hands‑on execution
  • Proven ability to build and manage high‑performing teams in fast‑paced, large‑scale environments
  • Strong educational background in marketing, data science, business analytics, statistics, or related fields
  • Expertise in digital marketing measurement platforms (GA4, Adobe, MMPs) and visualization tools (Power BI, Tableau)
  • Advanced technical skills in Excel, SQL/Python, and working with cloud‑based data platforms
  • Deep understanding of digital channels (Meta, Google) including algorithms, attribution, and performance optimization
  • Strong analytical mindset with excellent numerical skills, commercial awareness, and deadline‑driven approach
  • Exceptional communication and stakeholder management skills, with the ability to present insights clearly and manage multiple projects efficiently
What You’ll Get

Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and the option to purchase 5 additional days. Tax Saver Tickets, a fitness centre, and a subsidised cafeteria are also available.

REQ
-10280

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