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CRM Insights & Analytics Specialist
Job Description & How to Apply Below
Primark in Reading is seeking a CRM Customer Insight Analyst to turn customer data into actionable insights that drive CRM performance and business growth. You will deliver reporting, dashboards, and campaign evaluations, working with CRM, Marketing, Digital, Data and Technology teams to support data-driven decisions.
The role emphasizes SQL, Tableau/Power BI, GA4, and audience segmentation to optimise campaigns and measure impact.
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