Digital Marketing Manager

Full job description Digital Marketing Manager (Hospitality & Direct Bookings) Carlisle £33,000-£38,000  20 Days Holiday  Bank Holidays  Employee Discount  Free Parking  Progression Are you a Digital Marketing Manager, Performance Marketing Executive or Digital Marketing Specialist with experience across Google Ads, social media and website optimisation, looking to take ownership of digital growth for a unique hospitality business? On offer is the opportunity to join a growing collection of destination getaways and an established wedding venue, where you will have direct influence over bookings, brand awareness and the wider marketing strategy.

You will join a friendly, close-knit team and play a key role in supporting the company's ambitious growth plans. In this role, you will manage Google Ads, social media, SEO, website content and conversion tracking, with a clear focus on increasing direct bookings and improving return on marketing spend. You will also create and coordinate short-form content, improve landing pages and booking journeys, and test new campaigns and channels.

This role would suit a Digital Marketing Manager, Digital Marketing Executive, Paid Media Executive, Performance Marketing Executive or Marketing Coordinator with hands-on experience across Google Ads, social media and website optimisation.

The Role Manage Google Ads and Performance Max campaigns Improve ROAS and cost per booking Create social media and short-form content Support SEO and website optimisation Improve landing pages and booking journeys Manage GA4 and conversion tracking Run email and seasonal marketing campaigns Office-based in Carlisle, Monday-Friday

The Person Digital marketing experience Strong Google Ads knowledge Social media and content creation experience Understanding of SEO and Word Press GA4 or Tag Manager experience Commercial and analytical mindset Full UK driving licence and own transport Commutable to Carlisle  Key Words:
Digital Marketing Manager, Digital Marketing Executive, Performance Marketing Executive, Paid Media Executive, Marketing Coordinator, Google Ads, Performance Max, Meta Ads, Social Media Marketing, Content Creation, Short Form Video, SEO, Word Press, GA4, Google Tag Manager, Hospitality Marketing, Travel Marketing, Hotel Marketing, Direct Bookings, Carlisle, Cumbria. If you are interested in this role, click 'Apply Now' to forward an up-to-date copy of your CV.

We are an equal opportunities employer and welcome applications from all suitable candidates. The salary advertised is a guideline for this position. The offered remuneration will be dependent on the extent of your experience, qualifications, and skill set. Peopleforge Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job, you accept the T&C's, Privacy Policy and Disclaimers which can be found at our website.