Business Unit Head - Category & Shopper

What We Do

At Kenvue, we realise the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands – including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND‑AID® that you already know and love. Science is our passion; care is our talent.

Our global team is ~22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you!

Join us in shaping our future–and yours.

Category Development & Shopper Marketing Director

Europe/Middle East/Africa, United Kingdom, Reading, Berkshire

Hybrid

Business Unit Head – Category Development & Shopper Marketing

Reports to:

Commercial Director – Retail Excellence

Department:
Retail Excellence – UK Commercial Organisation

Job Location:

Reading, UK

• The Business Unit Head (BUH) is responsible for developing our customer relationships and brand execution across our category development and customer marketing teams.
• You will lead a broad team across both functions, focusing on driving engagement, development and high performance.
• Owning the UK “Perfect Store” agenda, driving execution standards across our key retailers.
• Identifying and unlocking opportunities to drive Presence and Prominence of our brands in stores, ensuring sustained TDP growth and improved share of shelf and shelf position for our products.
• Driving our Must Stock Lists across key retailers and channels.
• Working with the retailers and Kenvue Category Strategy & Regional teams to identify and implement strategies and plans to unlock category growth.
• Delivering best‑in‑class customer and category growth narratives and identifying opportunities for longer‑term growth.
• Ensuring proactive management of category performance, highlighting progress, risk and opportunities.
• Building sustainable partnerships with retailers based on objective category insights.
• Driving our customer marketing effectiveness across the retailers, supporting the team to develop and deploy consistent executions across Kenvue brand assets to drive conversion at the point of purchase.
• Building partnerships with retail media agencies and customers to accelerate and evolve our delivery in the retail media space.
• Driving engagement across the business for our executional excellence strategy.

You will play a pivotal role within the customer, owning mid‑level contacts across a range of functions, supporting their team with more junior buyers, and working with their line manager to win with more senior personnel.

As the primary people manager within the Category and Shopper Team, you will inspire the team to deliver brilliantly against our objectives, act as an expert coach and ensure that our talent agenda is delivered.

Successful BUH’s need the drive and focus to consistently deliver results in the short term, but also the ability to interpret customer strategy and lead Kenvue strategic response to it.

• Minimum of 8+ years track record of delivering consistent category growth within customers in developed FMCG markets in blue chip FMCG environments.
• Experience of working within major grocery retailers e.g. Sainsbury’s, Tesco.
• Experience of category development and customer marketing, particularly in the fields of:
• Retail Media & RM Networks.
• Shopper Marketing – working with shopper agencies and retailers.
• Developing compelling and effective brand activations in a retail environment.
• Leading strategic direction of a team and challenging the status quo.
• Strong leadership skills, with the proven track record to encourage and develop a team.
• Unbreakable entrepreneurial spirit & growth mindset; someone who proactively identifies issues and opportunities and leads the response of their team/the…