Digital & Media Director - Northern Europe

Kenvue Is Currently Recruiting For A:
Digital & Media Director - Northern Europe

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you!

Join us in shaping our future–and yours. For more information, .

Senior Marketing Director

Europe/Middle East/Africa, United Kingdom, Reading, Berkshire

Hybrid

Kenvue is currently recruiting for a:

Digital & Media Director, Northern Europe

This position is based at our Reading office (hybrid working policy) & reports to the Head of Marketing for Northern Europe.

We now have an excellent opportunity for a Digital & Media Director to join our business. Working within the Northern Europe Marketing Team, you will develop and lead the digital and media strategy across Northern Europe, reporting to the Head of Marketing in Northern Europe.

We are seeking an experienced and commercially minded digital and media leader to shape how Kenvue plans, invests in and measures media across Northern Europe. This role combines strategic leadership, commercial accountability and capability building across Kenvue's portfolio of iconic brands.

As Digital & Media Director, you will own the multi-year digital and media strategy for the cluster, manage multi-million-pound media investment, lead agency partnerships and drive the adoption of new digital operating models, data and measurement capabilities. You will also support wider EMEA transformation initiatives across agency operations, governance and investment.

Internally, you will work closely with Marketing, Finance, Procurement and Commercial teams, and represent media strategy at executive leadership forums, driving excellence in execution across all countries in the NE Cluster (UK, Ireland, and Nordics) and delivering business impact and growth.

• Define the multi-year digital and media strategy across Northern Europe.
• Develop annual media investment frameworks aligned to business priorities.
• Lead planning principles focused on effectiveness, incrementality and business growth.
• Champion full-funnel planning across paid, owned and earned channels.

• Lead relationships with global and regional agency partners.
• Drive agency accountability against KPIs and SLAs.
• Oversee agency performance, governance and operational excellence.
• Lead the transition to new agency operating models across multiple markets.

• Manage multi-million-pound media investment across multiple brands and markets.
• Lead annual commercial negotiations with agency partners.
• Identify productivity opportunities while protecting business outcomes.
• Oversee media budget governance and forecasting.

• Lead the implementation of new digital operating models.
• Drive adoption of marketing technology tools.
• Build scalable regional media capabilities.
• Define measurement frameworks across all digital channels.
• Drive adoption of first-party data strategies.
• Develop audience and attribution capabilities.
• Support marketing mix…