Senior Marketing Strategist, Revenue Marketing Theale

UK, Theale (Reading)

Senior Marketing Strategist, Revenue Marketing – design and execute integrated marketing strategies that drive pipeline growth and accelerate revenue impact. This role blends strategic thinking with hands-on execution in a data-driven, results-oriented environment. Your success will be measured by pipeline contribution, campaign ROI, and conversion improvements across the funnel.

Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We’re looking for passionate individuals to join our team and help drive impactful results for our customers. If you’re dedicated to delighting customers and promoting growth and innovation, we want you on our team!

Job Title: Senior Marketing Strategist, Revenue Marketing

• Location:
  
  UK (proximity to London Wall or Theale is important)

As a Senior Marketing Strategist, Revenue Marketing
, you’ll design and execute integrated marketing strategies that drive pipeline growth and accelerate revenue impact. You’ll optimize the buyer journey, align marketing initiatives with sales objectives, and deliver measurable business outcomes.

• Pipeline Impact – Your revenue marketing strategies will generate qualified pipeline and accelerate deal progression.
• Strategic Alignment – Ensure marketing programs are tightly aligned with sales priorities, product positioning, and customer needs.
• Performance Optimization – Continuously refine campaigns based on data insights to maximize ROI and conversion rates.
• Revenue Marketing Program Development – Build and execute demand generation, ABM, and lifecycle marketing programs that create measurable pipeline.
• Cross-Functional Collaboration – Partner with Sales, Product Marketing, and Customer Success to support revenue goals.
• Campaign Management – Oversee multi-channel campaigns (digital, events, content, email, paid media) with a focus on conversion and ROI.
• Data & Analytics – Leverage marketing automation and CRM tools to track performance, optimize campaigns, and report on pipeline contribution.
• Content Strategy – Develop messaging and content that resonates with target personas and accelerates deal progression.
• Budget & Resource Management – Allocate resources effectively to maximize impact and efficiency.
• Story Telling – Develop compelling narratives, backed by data, to gain alignment and buy-in from executive leadership and key stakeholders.
• Competitive Intelligence – Monitor market trends, competitor positioning, and industry shifts to stay ahead of the curve.
• Analyst & Influencer Relations – Engage with industry analysts and key influencers to shape market perception and strengthen Bottomline's position.

• 7+ years in B2B marketing with a strong focus on revenue marketing, demand generation, or growth marketing.
• Expertise in marketing automation platforms (e.g., Pardot, Marketo, Hub Spot), CRM systems (Salesforce), and analytics tools.
• Deep understanding of the buyer’s journey, funnel metrics, and pipeline acceleration strategies.
• Proficient in analyzing performance metrics and optimizing campaigns based on KPIs.
• Strategic thinker, data-driven decision maker, excellent communicator, and collaborative team player.

• 7+ years in B2B marketing with a strong focus on revenue marketing, demand generation, or growth marketing.
• Experience with CRM and marketing analytics platforms; ability to translate data into actionable plans.

We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We’re proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.

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