Digital Content Lead

This range is provided by Vertical Advantage. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

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We’re working with a fast‑growing, international consumer health business operating across 90 markets with a broad portfolio of established personal‑care and wellness products. The company is scaling rapidly through organic growth and acquisitions and is now seeking a Digital Content Lead to drive content excellence for one of its high‑growth vitamin and supplement brands across Europe.

This role sits at the centre of digital growth. You’ll shape the brand’s end‑to‑end content strategy, lead full‑funnel campaigns, and own the organic content ecosystem across social, email, website and SEO. You’ll also manage and develop a Digital Marketing Manager, ensuring best‑in‑class execution that aligns with commercial objectives.

As Digital Content Lead, you’ll combine creative vision with strategic and commercial thinking to build consumer‑led content that drives measurable performance in a fast‑paced, entrepreneurial environment.

• Lead the ideation and delivery of integrated digital campaigns across organic social, website, email, landing pages and paid touchpoints
• Create clear creative briefs and collaborate with internal and external creative teams
• Ensure all campaigns support brand positioning and growth objectives
• Own all content and asset outputs, ensuring consistency and alignment with brand visual and tone‑of‑voice guidelines
• Define scopes of work and coordinate with creative teams to deliver high‑quality assets at scale
• Produce high‑quality native‑level English copy including website content, email campaigns, press releases and video scripts
• Define and evolve the organic social media strategy
• Guide platform‑specific approaches across Instagram, Tik Tok, Facebook and other relevant channels
• Stay close to trends and audience insights to ensure content relevance and impact
• Lead the email marketing strategy to drive engagement, retention and conversion
• Oversee segmentation, journeys and campaign optimisation
• Ensure best practice compliance with data protection and email regulations
• Drive an SEO‑first content approach to increase organic traffic and visibility
• Oversee keyword strategy, content optimisation and technical SEO improvements
• Track performance and optimise based on insights

• 7+ years’ experience in digital content or content‑led marketing roles, ideally within consumer or eCommerce environments
• Strong experience across full‑funnel campaigns, organic social, email marketing and SEO
• Native‑level English with excellent writing and editing skills
• Proven ability to bring ideas to life across written, visual, video and social formats
• Strong understanding of social platforms including Instagram, Facebook, Tik Tok and Pinterest
• Commercially minded, with a solid grasp of eCommerce metrics such as ROAS, CPA, CTR and conversion rate
• Comfortable working cross‑functionally and managing multiple projects simultaneously
• Creative, proactive and passionate about consumer wellness and supplements

• Experience with brand management and content marketing frameworks

• Mid‑Senior level

• Full‑time

• Marketing, Advertising, and Art/Creative

• Retail, Online and Mail Order Retail, and Personal Care Product Manufacturing

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