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Customer Communications Specialist - B2C

Job in Reading, Berkshire, RG1, England, UK
Listing for: Project People
Full Time position
Listed on 2026-02-25
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Overview

You’ll create campaigns that inspire customers to join, explore, and redeem - turning awareness into sign-ups and loyal advocates. You’ll deliver high-impact, insight-led comms across email, SMS, push and in-app to drive membership and engagement. Working with Marketing, CVM, and the in-house creative team, you’ll turn strategy into stand-out creative that gets results - using AI and tools to craft copy and concepts customers can’t ignore.

Job

details
  • Role
    :
    Customer Communications Specialist - Loyalty & Rewards (B2C)
  • Engagement
    :
    Day Rate Contract
  • Start date
    : 29 September 2025 - mid December 2025
  • Location
    :
    United Kingdom — must be eligible to work without Sponsorship
Key Responsibilities
  • Lead creative development for customer communications driving acquisition, engagement, and offer redemptions.
  • Translate loyalty and engagement strategies into high-impact creative execution across email, SMS, push, in-app, and owned channels.
  • Brief and collaborate with the in-house agency to deliver clear, compelling, and on-brand creative.
  • Partner with the CVM Insights team to track performance, gather learnings, and optimise future campaigns.
  • Manage timelines, approvals, and stakeholder engagement for smooth end-to-end delivery.
  • Work with legal, brand, propositions, and vendor teams to ensure compliance and creative consistency.
Key Skills & Experience
  • Proven experience in customer communications within B2C marketing — ideally in loyalty, rewards, or app-based propositions.
  • Strong stakeholder management skills with the ability to influence and build consensus.
  • Calm, solution-focused approach with the ability to manage multiple campaigns and deadlines.
  • Outstanding copywriting and creative briefing skills that drive action.
  • Comfortable using AI tools and prompt engineering to enhance creative output.
  • A collaborative, can-do attitude with a passion for delivering campaigns that inspire customers to take action.
Seniority level
  • Associate
Employment type
  • Contract
Job function
  • Marketing
Industries
  • Telecommunications and Marketing Services
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