Senior Brand Manager, Energy

Overview

The role will be responsible for leading the energy strategy in the UK. They will develop calendar initiatives, partnering with the sector & IB teams. They will need to create assets, working with Insights teams and bottlers to understand consumer need. The candidate will also lead the TCP agenda, ensuring we have effective media and plans in place. They will play a key role in helping to drive bottler alignment to our plans and ensuring BTL activity is coordinated with ATL.

The role will be expected to contribute to key business processes (ICP, TCP planning, Comms development). The role will also be responsible for helping to manage, plan and monitor our A&M spend.

• Support the Marketing Director with delivery of energy strategy and brand calendars.
• Lead development of set initiatives in the calendar, creating and delivering programmes, including specifically:
• Lead and develop effective and compelling TCP and media plans.
• Lead Insights plan and implement learnings into campaign development.
• Lead digital and OOH content production.
• Lead artwork, key visual and shopper toolkit development and handover.
• Lead influencer strategy and implementation.
• Lead ‘Live Nation partnership’, including festival and sampling activation.
• Lead social media strategy, content development and activation.
• Understand and represent needs of our bottlers and help build initiatives into our plans.
• Work collaboratively with the bottler to create selling materials.
• Shape perfect portfolio from a consumer/shopper needs perspective, NRM and PPA considerations.
• Lead A&M in the UK.
• Lead performance management including recommending course correction and actions.
• Lead key projects through the Gate Stage process, representing needs of PEP and the bottler.

• Strong consumer understanding and brand building skills – understanding consumer insights to help build stronger activations & campaigns.
• Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities.
• Commercially savvy – knowing the commercial basics to work independently with the Carlsberg Britvic brand managers.
• Project management – proven track record of managing multiple projects in a fast moving and ever-changing environment (ideally FMCG) with maturity and foresight to cope with input and changes.
• Experience of engaging and leading cross-functional teams, internal and external partners.
• Leading external agencies to develop and deliver winning marketing plans & content.
• Budget Management experience.

• Proactive approach and can‑do attitude – a real self‑starter with the ability to manage multiple complex and hands‑on projects. Strong bias to action with proven track record to overcome challenges and issues.
• Innovative / curious / comfortable challenging status‑quo & bringing creativity to problem‑solving.
• Fluent in digital & social media, displaying passion to ensure our brands are connected into cultural conversations.
• Collaborative and ONE TEAM approach – high‑capacity leadership to influence others, encourage teamwork, and build strong relationships to get things done.
• Excellent communication skills – engage and influence stakeholders, with an aptitude to galvanise teams and get buy‑in across organisation.
• Demonstrates a sense of passion, enjoyment and pride about their work to inspire others.
• Time management – strong time‑management skills and ability to prioritise & focus to get things done fast.

We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.

We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.

Pepsi Co products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Pepsi Co generated…