Director Product Marketing; f​/m​/d

Director Product Marketing (f/m/d)

• Reading (GB)
• Marketing / Communication / Editing

• Fulltime
• Published:

Introducing Thinkproject Platform

Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies.

By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.

As the Director of Product Marketing you will lead Thinkproject’s Product Marketing function to drive revenue growth, platform adoption, and market differentiation across the built asset lifecycle. This role owns value articulation, positioning, and go‑to‑market execution for Thinkproject’s platform and solutions, ensuring clear differentiation across planning, construction, handover, and operations.

It is a critical leadership role in a growing and evolving organisation. The Director will establish a scalable, AI‑enabled Product Marketing operating model, enabling faster launches, stronger regional execution, and reduced dependency bottlenecks across Marketing and Sales.

Your core responsibilities:

• Define and drive the global Product Marketing strategy across Thinkproject’s Built Asset Lifecycle Platform, including Document Collaboration, VDC, Field Manager, Contracts, Handover, Asset Hub and Asset Management.
• Own platform‑level positioning and cross‑module value propositions, not just individual products.
• Ensure alignment between company strategy, product roadmap, and customer value articulation across regions and industries.

• Establish and own a standardised value story framework:
  Customer pains, challenges, or opportunities, mapped product capabilities, differentiated outcomes vs. alternatives and quantifiable business impact.
• Build and maintain a reusable value story library used across Product Marketing, Demand Generation, Sales Enablement, and Customer Success.
• Ensure all messaging is evidence‑based and grounded in real customer scenarios and measurable impact.

• Lead global and regional GTM planning for product releases, major features, and cross‑module solutions.
• Own launch readiness, ensuring Sales, Demand Gen, Services and regional teams understand and can articulate value before external activation.
• Define launch frameworks, timelines, KPIs, and post‑launch adoption tracking.
• Partner closely with Product Management to showcase and demo key capabilities in webinars, videos, demos, and sales‑facing formats.

• Own the messaging foundation that Demand Generation builds on, ensuring campaigns are grounded in clear value articulation, differentiated positioning and customer relevance.
• Define and maintain core messaging frameworks for the platform and solutions, including value propositions, key messages and proof points, taglines and short‑form narrative hooks.
• Develop and continuously refine persona definitions, including:
  Buyer roles, jobs‑to‑be‑done, pains, success metrics and buying triggers as well as Message hierarchies by persona (what matters most, what to lead with, what to prove).
• Lead and structure persona and buyer research, synthesising insights from:
  Customer interviews and references, win/loss analysis, Sales and Customer Success feedback.
• Provide Demand Generation with clear, reusable inputs (messaging blocks, value stories, persona guidance) that reduce iteration cycles and dependency friction.
• Act as the final authority on messaging consistency, ensuring campaigns, content and field assets align with agreed positioning and value stories.
• Partner closely with Demand Generation on:
  Campaign themes and narratives, ABM messaging strategies, Alignment between…