Social & Brand Platforms Manager

Social & Brand Platforms Manager

Reading, U.K. – Full-time – Permanent

The Social & Brand Platforms Manager plays a key role in shaping how STADA UK's Consumer Healthcare brands connect with consumers across digital channels. This role is responsible for translating brand strategy and consumer insights into engaging, compliant, and social‑first content across the CHC portfolio.

More than a traditional social media role, this position sits within a broader digital and content ecosystem spanning social platforms, websites, CRM, eCommerce, and  It is ideal for a commercially minded and digitally fluent marketer who combines strategic thinking with hands‑on execution.

Working closely with Brand Marketing, Digital, eCommerce, Regulatory, and agency partners, you will help deliver impactful content strategies that drive awareness, engagement, and growth across some of the UK's most trusted healthcare brands.

• Translate brand strategy, brand equity, and positioning into clear social media strategies and content principles, adapted for each category.
• Define the role of social across the full consumer journey (education, engagement, conversion, loyalty), aligned with broader digital, eCommerce and brand objectives.
• Oversee always‑on and campaign‑based social plans that balance brand‑building, engagement, and performance.
• Ensure consistent brand expression, tone of voice, and messaging across platforms while allowing for platform‑native execution.

• Plan and activate social content across key platforms (e.g. Meta, Tik Tok, You Tube, X, emerging platforms as relevant) in partnership with the Marketing team.
• Oversee content creation across formats (video, short‑form, static, creator/influencer‑led, UGC), working with agencies, creators, or internal teams.
• Ensure social content is integrated with websites, e‑commerce, and broader digital campaigns, not operating in isolation.
• Contribute flexibly to adjacent content needs (e.g. website updates, landing pages, campaign assets) to maintain ecosystem coherence.

• Own and manage social governance frameworks, including approval workflows, moderation guidelines, escalation processes, and documentation.
• Act as the key liaison with Regulatory, Pharmacovigilance, Legal, and Customer Services for social media activity.
• Ensure full compliance with UK regulatory frameworks (MHRA, PAGB, GDPR), pharmacovigilance requirements, and internal standards.
• Oversee community management processes, including adverse event monitoring, complaints handling, and crisis escalation.

• Own the social tech stack (publishing, listening, moderation, analytics tools), ensuring it is fit‑for‑purpose, compliant, and scalable.
• Partner with the Digital Growth Lead to evolve tools, AI‑enabled solutions, and processes that improve efficiency, insight, and speed.
• Use social listening and analytics to generate actionable insights for brand teams, innovation, and portfolio decisions.

• Define KPIs and success metrics for social activity, aligned with brand, eCommerce and digital objectives.
• Use data and insights to continuously optimise content, formats, platform mix, and investment.
• Embed a test‑and‑learn mindset, balancing experimentation with compliance and risk management.

• Work closely with Brand, Digital, eCommerce, Corporate Communications, and Regulatory teams.
• Manage social and content agencies, freelancers, creators, and partners where relevant.
• Act as a social and content expert internally while educating stakeholders on platform best practice, limitations, and opportunities.

We are looking for a candidate who aligns with our values and brings the following:

• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• 3–5 years of experience in digital, marketing, or commercial roles overall.
• Strong experience in social media and content roles, ideally within FMCG, Consumer Healthcare, Homecare, or other regulated categories.
• Demonstrated ability to…