Content Specialist; SEO, GEO, AEO

Are you a skilled Content Specialist with a passion for creating engaging digital content? This permanent opportunity in Reading offers an excellent chance to contribute to impactful projects within the technology and telecoms industry.

• Plan, create and optimise SEO‑led content to drive organic traffic, engagement, conversion and revenue.
• Conduct keyword research, topic research, competitor analysis and search‑intent analysis using SEMrush and Ahrefs to inform content strategy.
• Write quality, engaging and informative copy optimised for both traditional SEO and AI‑driven search experiences, with strong EEAT principles.
• Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages and digital touchpoints.
• Optimise content for featured snippets, answer engines, and AI‑driven search experiences.

• Work closely with Paid Media to align organic and paid search strategies, keyword targeting, landing‑page optimisation and campaign messaging.
• Work with Product to support new launches and GTM activities.
• Collaborate with Marketing to support integrated campaigns and ensure content consistency across channels.

• Monitor and report on organic content performance, including rankings, traffic, engagement, conversions and AI search visibility.
• Use SEO and analytic tools to identify content opportunities, measure performance and provide actionable recommendations.
• Track competitor activity and emerging search developments.

• Experience in SEO content marketing roles, ideally within B2C eCommerce.
• Proven experience creating and optimising content for traditional SEO and AI‑led search platforms.
• Strong attention to tone, clarity and detail.
• Strong understanding of SEO principles and their application to content strategies.
• Familiarity with SEO tools: SEMrush, Ahrefs, Google Search Console and GA4.
• Understanding of GEO, AEO and AI‑driven search trends is highly desirable.
• Proactive, collaborative and comfortable working within a fast‑paced, performance‑driven environment.
• Curious and passionate about AI‑driven marketing.

Opportunity to work in a vibrant and innovative industry. Permanent position located in Reading with a supportive team environment. Additional benefits to be confirmed. If you are a motivated Content Specialist looking to make an impact (SEO, GEO, AEO) in the technology and telecoms industry, we encourage you to apply today.