Director Product Marketing; f​/m​/d

Overview

Thinkproject Platform pioneers a new era by offering a cohesive alternative to the fragmented landscape of construction software. The platform seamlessly integrates a comprehensive portfolio of mature solutions with innovative features, integrations, and user experiences to provide unparalleled synergy.

By combining information management expertise with deep knowledge of building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across the entire lifecycle through a Connected Data Ecosystem.

You will lead Thinkproject’s Product Marketing function to drive revenue growth, platform adoption, and market differentiation across the built asset lifecycle. This role owns value articulation, positioning, and go‑to‑market execution for Thinkproject’s platform and solutions, ensuring clear differentiation across planning, construction, handover, and operations.

It is a critical leadership role in a growing and evolving organization, building a scalable, AI‑enabled Product Marketing operating model to enable faster launches, stronger regional execution, and reduced dependency bottlenecks across Marketing and Sales.

• Define and drive the global Product Marketing strategy across Thinkproject’s Built Asset Lifecycle Platform, including Document Collaboration, VDC, Field Manager, Contracts, Handover, Asset Hub and Asset Management.
• Own platform‑level positioning and cross‑module value propositions, not just individual products.
• Ensure alignment between company strategy, product roadmap, and customer value articulation across regions and industries.

• Establish and own a standardised value story framework: customer pains, challenges, or opportunities mapped to product capabilities, differentiated outcomes versus alternatives, and quantifiable business impact.
• Build and maintain a reusable value story library used across Product Marketing, Demand Generation, Sales Enablement, and Customer Success.
• Ensure all messaging is evidence‑based and grounded in real customer scenarios and measurable impact.

• Lead global and regional GTM planning for product releases, major features, and cross‑module solutions.
• Own launch readiness, ensuring Sales, Demand Gen, Services and regional teams understand and can articulate value before external activation.
• Define launch frameworks, timelines, KPIs, and post‑launch adoption tracking.
• Partner closely with Product Management to showcase and demo key capabilities in webinars, videos, demos, and sales‑facing formats.

• Own the messaging foundation that Demand Generation builds on, ensuring campaigns are grounded in clear value articulation, differentiated positioning and customer relevance.
• Define and maintain core messaging frameworks for the platform and solutions, including value propositions, key messages and proof points, taglines and short‑form narrative hooks.
• Develop and continuously refine persona definitions, including buyer roles, jobs‑to‑be‑done, pains, success metrics and buying triggers as well as Message hierarchies by persona.
• Lead and structure persona and buyer research, synthesising insights from customer interviews, references, win/loss analysis, Sales and Customer Success feedback.
• Provide Demand Generation with clear, reusable inputs that reduce iteration cycles and dependency friction.
• Act as the final authority on messaging consistency, ensuring campaigns, content and field assets align with agreed positioning and value stories.
• Partner closely with Demand Generation on campaign themes, ABM messaging strategies and alignment between long‑form value stories and short‑form campaign execution.

• Lead the narrative and agenda shaping of Thinkproject’s most visible market moments and customer proof points.
• Steer the content direction and agenda framing of flagship events (e.g., customer conferences, major…