Head of Marketing

Job Description – Head of Marketing

Company:
Crafted

Reporting to: GM

Salary:
Up to £70k plus service charge

Location:

Powder mills Hotel, Battle

Type:
Full-time. Hybrid working options available

We’re not hiring people to fill a seat or add to our headcount. We’re hiring people to craft our culture, ethos and success. This is a big deal for us, and we know it’s a big deal for you: a new role defines how you spend your days, who you spend them with, and what your future looks like.

Together, we’ll shape each other’s entire trajectory. That deserves thoughtfulness, empathy and respect. It’s why this job description is deliberately detailed, so you know exactly what you’re stepping into.

Crafted is a series of life‑friendly hotels and clubs where guests can be themselves and fill up on nature, food, wellbeing, craft, people and play. Crafted at Powder mills in East Sussex opened in November 2025 and will expand with more locations.

Crafted’s culture will be inclusive and agile but with ambitious goals and a start‑up mentality. We need to execute brilliantly from day one and every team member will contribute wherever they are able.

As Head of Marketing, you will be a highly organised, creative individual who will lead all marketing activities across digital, print, social and partnerships. This role involves building a direct audience, managing external agencies, and driving growth through innovative campaigns, events and collaborations. You'll also oversee brand execution across all touchpoints, enhance the guest experience, and ensure alignment with business objectives.

This is a hands‑on role with the opportunity to grow alongside the company as we expand our portfolio, offering significant scope to shape Crafted’s marketing future.

That said, as Head of Marketing, your primary responsibilities will be to:

• Manage and develop the consumer brand ensuring consistent messaging across all marketing channels including digital, print, socials and partnerships.
• Create and implement an annual marketing plan and budget for the first hotel (Powder mills) as well as support with launch plans for future assets.
• Manage all brand marketing collateral, ensuring consistency and quality across assets, including guest room materials, channel‑specific support for the revenue team, and employment branding for local hiring initiatives.
• Execute the tried and tested marketing channels to ensure distribution is far and wide to start with but also invest in building a direct‑to‑consumer CRM and strategy to mitigate OTA fees and costs for the longer term. Build and own our own audience.
• Plan and execute quarterly marketing, programming and event strategies for the hotel, while overseeing cultural activities such as music, events, wellness and talks in collaboration with the team.
• Manage PR and digital agencies, reviewing and optimising strategies as needed.
• Manage creative acquisition campaigns, optimise based on data, oversee third‑party agencies and create targeted CRM communication plans, newsletters and audience‑specific strategies for B2B, locals, members, leisure guests and wellness.
• Explore new and creative growth strategies including identifying new channels, formats, campaigns and partners with aligned audiences and values.
• Contribute to the continuous review and enhancement of the guest journey and ensure our technology systems are optimised to learn and convert enquiries to maximise table reservations, room bookings and meetings and events bookings.
• Website management.
• Drive investment and activations with food and drink suppliers and affiliate brands, while collaborating with the founder to establish partnerships with aligned brands and audiences and execute joint marketing initiatives.
• Drive partnerships with aligned brands and affiliates to support marketing efforts and activations.
• Lead and manage a small marketing team, providing strategic direction while staying hands‑on in execution.
• Manage and support content creation for all marketing channels and social media.
• Leverage guest data and stay updated on marketing and industry trends to drive informed decisions and maintain a competitive edge.
• Manage brand execution across all…