Demand Creation Marketing Manager

Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.

We are looking for a dynamic and results-oriented Demand Creation Marketing Manager, to drive demand generation for the Thales Software Monetization business. In this role, you will own the demand generation strategy and execution, translating the marketing strategy into integrated marketing programs that generate pipeline, accelerate opportunities and support customer expansion through cross-sell/upsell motions.

You will orchestrate campaign execution across multiple marketing channels and stakeholder groups, working with subject matter experts, ensuring the right message reaches the right audience at the right time while maintaining alignment with business objectives, sales priorities and customer needs.

You’re a marketer who wants to continually test, learn, lean on the data, and collaborate across teams to find new and innovative ways of reaching, supporting, expanding, and retaining our prospects and customer base. You’ll ensure our messaging to the market is compelling, consistent, and valuable across activation tactics. Close collaboration with the wider marketing organization, especially field and product marketing as well as the sales organization is essential.

• Own the development, execution, measurement and optimization of the integrated demand generation strategy aimed at generating pipeline. The plan must align with and support the overall marketing goals and Go-To-Market strategy.
• Partner closely with the Global Director of Regional Marketing to translate the GTM strategy into measurable demand generation plans.
• Define target audiences by identifying ideal customer profiles (ICP), buyer personas, and target accounts that align with solutions and products.
• Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
• Partner with our product marketing team and third-party agencies to create and localize content and messaging and adapt different sales and marketing initiatives across the entire buyer journey.
• Identify programs or processes to support new logo acquisition, cross-sell and upsell.
• Develop and execute account-based marketing (ABM) and demand creation initiatives to support new logo acquisition, cross-sell, upsell, and customer expansion.
• Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals.
• Align with the sales and regional marketing managers to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy.
• Be the expert across all Demand-Gen program types, supporting acquisition, growth and retention across target accounts.
• Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
• Research, recommend and implement marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth across multi-channel campaign activation.
• 5+ years of experience in marketing at a technology-based organization.
• Demonstrated experience with Salesforce (navigation, campaign tracking and reporting).
• Ability to monitor and report on key metrics and pivoting market plans based on results.
• Prior experience developing demand generation plans to support business growth.
• Ability to market to a range of B2B buyers using a wide variety of activation channels.
• Strong collaboration and communication skills, working with cross-functional teams and leaders.
• Energetic, positive attitude with a willingness to take initiative, share ideas…