Senior Shopper Marketing Manager

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Bayer is an organisation where decisions are made together and where innovation cycles are in 90 days sprints. Our operating model (Dynamic Shared Ownership (we call it DSO) is a reimagined way of operating a multinational company which moves at speed and scale with the goal of delivering on our vision.

Being part of #Team Bayer means that you are part of our vision and of our future – delivering to our farmers, patients, and consumers.

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The Senior Shopper Marketing Manager plays a critical role in shaping how Bayer Consumer Health brands connect with shoppers across retail and digital channels. You will develop and deliver insight‑led activation strategies that bring together shopper behaviour, category insights, retailer priorities, and brand objectives to drive engagement, conversion, and business growth.

This is an exciting opportunity for an ambitious Shopper Marketing professional looking to step into a broader, more strategic role with increased customer exposure, greater budget responsibility, and the opportunity to influence how our brands appear across the entire shopper journey.

• Lead shopper marketing activation plans across key retail customers, delivering impactful campaigns that drive shopper engagement and commercial performance.
• Develop omni‑channel strategies across in‑store, eCommerce, digital shelf, and retail media to create seamless shopper experiences.
• Build strong relationships with retail customers, media partners, and agencies, acting as a trusted ambassador for Bayer Consumer Health brands.
• Champion the shopper agenda within cross‑functional teams, ensuring shopper insights shape brand, category, and customer strategies.
• Manage and optimise shopper marketing investments of up to £4 million, ensuring strong ROI and measurable business impact.
• Evaluate campaign performance and identify growth opportunities using shopper, customer, and market data to continuously improve activation effectiveness.

• Significant experience in Shopper Marketing, Sales, Marketing, or Category Management, ideally within FMCG and/or OTC Consumer Health.
• Proven experience working directly with retail customers and delivering customer‑facing activation plans.
• Strong understanding of omni‑channel shopper marketing, including in‑store, eCommerce, digital shelf, and retail media.
• Skilled at using shopper, customer, and performance data to build compelling activation plans and drive results.
• Excellent stakeholder management, communication, presentation, and influencing skills.
• Degree educated (or equivalent experience) with strong commercial acumen and a collaborative, proactive mindset.

Please note that, unfortunately, we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK without sponsorship now or in the future.

Join a global organization where you can directly shape regulatory strategy at scale, influence industry direction, and build capabilities that will define the future of Consumer Health.

“Be You” at Bayer where you have the opportunity to be part of our culture influencing Health for all and Hunger for none.

We value our employees and believe that rewarding your contributions is essential to our shared vision. Discover the exceptional benefits awaiting you as a valued member of #Teambayer

Salary you can expect: £60K - £75K pa depending on experience. Salary reviews take place annually in April.

• Competitive compensation package consisting…