DulcoLax Brand Manager
Listed on 2026-07-28
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Marketing / Advertising / PR
Branding Specialist / Ambassador, Marketing Manager, Marketing Strategy, Digital Marketing
Brand Manager – Dulcolax (UK) | Opella
Location:
Reading, Berkshire (Hybrid)
Dulcolax is a global leader in digestive health, helping millions of people feel more comfortable and confident every day. We are looking for a Brand Manager to lead the Dulcolax portfolio and wider digestive health brands across the UK market. This role offers a unique combination of strategic leadership, senior stakeholder management, and hands-on brand execution. As the UK brand lead, you will shape local growth strategies, influence key business decisions, and deliver impactful omnichannel campaigns that drive brand performance and market share growth.
Key Responsibilities- Brand Strategy & Growth Adapt global brand strategies to meet UK market needs and opportunities. Develop and execute local brand plans that support commercial growth objectives. Identify new growth opportunities through consumer, market and category insights.
- P&L & Budget Management Own brand financial performance, including budget management and P&L responsibility. Monitor investment effectiveness and optimise spend to maximise return on investment. Track key performance indicators and market share performance.
- Campaign Development & Execution Lead the development and delivery of integrated omnichannel marketing campaigns. Partner with agencies and cross-functional teams to create engaging, effective brand communications. Drive activation across digital, retail, pharmacy and healthcare professional channels.
- Consumer & Market Insights Analyse consumer behaviour, market trends and performance data to identify actionable insights. Translate data into recommendations that drive business performance and brand growth.
- Cross-Functional Leadership Collaborate closely with Sales, Medical, Regulatory and other key stakeholders. Build strong relationships and influence decision-making across UK and WEU teams. Ensure aligned execution of brand initiatives across all functions.
Experience
Proven experience in Brand Management. FMCG, Consumer Healthcare, Pharma or OTC experience preferred. Demonstrated experience managing brand plans, campaigns and budgets.
Skills & Capabilities
Strong strategic thinking combined with a hands-on, execution-focused approach. Excellent stakeholder management and influencing skills. Commercially minded with strong analytical and financial acumen. Data-driven decision maker with creative problem-solving abilities. Proactive, resilient and comfortable working in a fast-paced environment.
Education
Degree in Marketing, Business or a related discipline preferred. Equivalent experience and a strong track record will also be considered.
At Opella, you ll have the support and resources of a global consumer healthcare leader while enjoying the agility and entrepreneurial spirit of a dynamic local team. You ll work on iconic brands, collaborate with talented colleagues, and have the opportunity to make a real impact on consumers everyday health and wellbeing.
Ready to help the UK feel better? Apply today. #LI-HYBRID
Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds. Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be.
For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at
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