Brand and Product Manager – EDGE

Responsibilities

• Develop and deliver global brand and product strategies for Castrol EDGE
• Lead product portfolio management, including product stewardship, lifecycle management and innovation initiatives
• Shape innovation pipelines and bring new products, offers and solutions to market
• Develop pricing and value proposition strategies that support sustainable growth
• Use customer, consumer and market insights to identify opportunities and influence business decisions
• Partner with priority markets to co-create omnichannel campaigns and activation toolkits
• Lead global launch programmes and support successful deployment across local markets
• Work closely with OEM, technology, operations and commercial teams to deliver customer‑focused solutions
• Champion thought leadership in product management, innovation and portfolio simplification
• Measure performance and optimise marketing activities to deliver commercial and brand outcomes

• Experience in brand management, product management, marketing or customer experience
• Experience working within complex, matrixed or multinational organisations
• Strong stakeholder management and influencing skills
• A track record of turning customer insights into impactful business solutions
• Experience leading projects from concept through to execution
• Excellent communication and collaboration skills
• Strong analytical and strategic problem‑solving capabilities
  
  Comfortable working autonomously and taking ownership of complex projects from concept to delivery
• Self‑motivated, resilient and energised by working in a fast‑paced global environment
• Knowledge of omnichannel marketing and customer experience principles

Demonstrates expertise in brand and product management, with a focus on developing global strategies, leading product innovation, and optimizing marketing activities. Proven ability to leverage customer insights and collaborate across teams to deliver impactful business solutions in a fast‑paced environment.

• Brand Management
• Product Management
• Omnichannel Marketing
• Stakeholder Management
• Strategic Problem‑Solving

• Product Portfolio Management
• Lifecycle Management
• Innovation Initiatives
• Pricing Strategies
• Market Insights Analysis

• Excellent Communication
• Collaboration Skills
• Self‑Motivated
• Resilience
• Ownership

• Global Brand Strategy
• Customer Experience
• Complex Organizations
• Matrixed Environments
• Commercial Outcomes